Sonoma County Tourism this week launched its spring campaign, giving its “Life Opens Up” campaign a twist for the spring season, incorporating the tagline “Sonoma County: In Bloom.” The campaign highlights the strength of the spring season in the destination, emphasizing colorful landscapes, agricultural richness and showcasing the natural beauty of the destination.
The integrated marketing campaign will be live now through June and run throughout Sonoma County Tourism’s advertising, PR, mobile, social and web assets. The campaign will reach consumers via digital advertisements, video, social media influencer campaigns, email marketing, native/branded content and more.
“We see an opportunity to own the spring season in Sonoma County,” said Claudia Vecchio, president and chief executive officer of Sonoma County Tourism. “With our amazing wildflowers, coastal breezes and rich line-up of events celebrating local food and wine, spring is a special time in Northern California and we’re excited to bring it to a national stage with the ‘In Bloom’ campaign.”
The Sonoma County Tourism campaign incorporates shades of Rose Pink and Pacific Blue with imagery showcasing fresh flowers, the rugged coastline, and active ways family and friends can spend time while exploring the natural beauty of the destination.
“The ‘Life Opens Up’ campaign has performed extremely well with potential visitors since its launch and we’re eager to see this seasonal evolution,” said Vecchio.
The ‘Life Opens Up’ campaign launched in October 2018 and is the most comprehensive branding effort for the destination in its history. The foundation of the campaign is built around the brand promise of connecting people to unpretentious, down-to-earth experiences. Its voice remains reflective of the destination itself: casual, confident, approachable, passionate and grateful.