The Nevis Tourism Authority (NTA) has a new CEO. The NTA Board of Directors conducted an exhaustive review of more than 40 applicants. These 40+ applicants were shortlisted based on their knowledge of the destination, background in tourism, industry experience and qualifications.
The board conducted extensive interviews with the finalists which focused on their vision to grow the destination, relevant and creative traditional and digital marketing strategies, proposals for engaging domestic and international stakeholders, human resource competencies and the ability to manage limited resources.
Ms. Jadine Yarde has been selected as the new head of the Nevis Tourism Authority. She is an American born and has Barbadian and Grenadian citizenship. Ms. Yarde has lived in the major US cities of Boston and New York for the majority of her life, before moving to Barbados and working in tourism, marketing and entertainment and later as a consultant in both Barbados and Grenada.
She has worked with the Barbados Tourism Marketing Inc and has been involved in the development of Limitless Concierge Service, which is a Barbadian and Grenadian based concierge service. This has allowed her to immerse in the Caribbean lifestyle while understanding the traditional tourist and their needs and wants.
With over 10 years of experience in marketing, tourism and entertainment, Ms. Yarde, who holds a BSc in Marketing, brings to the table a creative vision for the future of the tourism industry in Nevis, an analytic tourism outlook, a strong digital marketing mindset and clear understanding of how important a business’ digital footprint is.
Ms. Yarde assumes office effectively on February 1, 2020.
Nevis is the smaller of the 2 islands comprising the nation of Saint Kitts and Nevis in the Caribbean. The major source of revenue for Nevis today is tourism. St. Kitts and sister island of Nevis have seen a surge of over 15 percent in tourism in 2019.