2012 marketing calendar established at PATA Micronesia meeting

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TUMON, Guam – The Pacific Asia Travel Association (PATA) Micronesia Chapter gathered for its 3rd Tri-Annual meeting in Palau from December 14-17, 2011.

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TUMON, Guam – The Pacific Asia Travel Association (PATA) Micronesia Chapter gathered for its 3rd Tri-Annual meeting in Palau from December 14-17, 2011. The meetings were held at the Palau International Coral Reef Center, and more than 30 members of the chapter attended the meetings.

Highlights of the chapter meeting included the establishment of the 2012 regional marketing calendar. As well, funding was allocated for the chapter’s collateral materials to include the PATA regional brochure reproduction, revisions to the regional e-guides, and outsourcing of the chapter’s website. Other issues discussed were specifications, updates, and regulations to the chapter’s membership requirements.

The PATA Education committee has taken the lead in archiving all PATA information and setting up a membership bank of all chapter members for training purposes.

Marcus Cepeda held a training session on restaurant etiquette and sequence of service as part of a joint training agreement with the Small Business Development Center and the PATA Micronesia chapter.

In addition, the Marketing Committee Chairperson, Pilar Laguaña, presented plans for chapter’s 2012 regional programs and promotions. Ideal Advertising agency presented phase one of the Micronesia initiative.

The chapter’s chairman, Grant Ismael, along with executive members had a breakfast meeting with Palau President His Excellency Johnson Toribiong to thank him for his continued support of the chapter’s mission, to include the PATA Branding Initiative at the recent Micronesia Chief Executives Meeting in Kosrae from December 11-12, 2011.

UOG Associate Professor and PATA member, Gerry Perez, shared a cruise line presentation on Micronesia, which he presented as a guest speaker during the Cruise Shipping Asia event in Singapore, November 16-18, 2011, with the Micronesia Cruise Association (MCA) members. PATA Micronesia chapter members are also members of MCA.

The next regional chapter meeting is tentatively scheduled to take place in late March 2012 in Pohnpei, Federated States of Micronesia (FSM).

PHOTO (Front Row, L-R): Dr. John Salas, Tourism Consultant; Dianne Collins, PATA Micronesia Chapter Treasurer; Emelyn Simon, Marketing and Research Officer, Marshall Islands Visitors Authority; Grant Ismael, PATA Micronesia Chapter Chairman; Danka Ledgerwood, Photographer, PATA Member; Carol Cruz, Tourism Instructor, Guam Community College; Brenda Alik-Maddison, General Manager, Marshall Islands Visitors Authority; Tria Paulino, Marketing Representative, Ideal Advertising Agency. Middle Row: Darin De Leon, Managing Director, Palau Visitors Authority; Regina Nedlic, Marketing Officer II, Guam Visitors Bureau; Sam Scott, Owner, Sam’s Tours Palau; Ronda Hammang, PATA Member; Judy Torres, Deputy Manager, Marianas Visitors Authority; Shelby San Nicolas, UOG Student, PATA Member; Bermance Aldis, FSM Visitors Board; Judy Hurley, Manager, Island Girl Coffee and Quenchers; Takae Kasahara, Marketing Officer, Chuuk Visitors Bureau; Nely Ruben, Administration, Chuuk Visitors Bureau; Gerald Perez, Adjunct Professor, University of Guam. Back Row: Fabian Iyar, Marketing Representative, Palau Visitors Authority; Pilar Laguaña, Marketing Manager, Guam Visitors Bureau; Jim Pinson, JMI Wholesale; Casey Jeszenka, Small Business Development Center; Lee Webber, Owner, MDA Guam; Jeff Hurley, Manager, Island Girl Coffee; Dillion Hurley, Island Girl Coffee and Quenchers; Gary Sung, Manager, Ideal Advertising; and Kimber Rilometo, student representative from the Marshall Islands, University of the South Pacific.

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Editor in chief is Linda Hohnholz.