NEW DELHI, India – The Tourism Ministry is planning to launch a countrywide campaign aimed at creating a mindset of “hygiene and cleanliness” among people. In this regard, the Ministry is organising a workshop on ‘Campaign Clean India’ here on Tuesday, Ministry officials here said.
“The workshop has been organized to hold wider consultations on the campaign, to strive for a synergy of efforts with other Ministries, States, corporates, and educational institutes and to secure support of the regulatory agencies for the campaign,” they said in a release. The Government is also planning to take media’s help also to give desired visibility and momentum to the campaign.
Former President A P J Abdul Kalam will inaugurate the workshop along with Tourism Minister Subodhkant Sahay. India has been taking various steps to promote tourism as country’s tourism potential has remained far from being fully realized with only 0.6 per cent of the global tourist arrivals are recorded by it.
The Tourism Ministry envisages a target of 12 per cent growth rate in in-bound as well as domestic tourists for the 12th Five Year Plan period. It is projected that with this growth rate, the sector will generate 2.5 crore additional jobs.
WHAT TO TAKE AWAY FROM THIS ARTICLE:
- “The workshop has been organized to hold wider consultations on the campaign, to strive for a synergy of efforts with other Ministries, States, corporates, and educational institutes and to secure support of the regulatory agencies for the campaign,”.
- The Tourism Ministry envisages a target of 12 per cent growth rate in in-bound as well as domestic tourists for the 12th Five Year Plan period.
- The Tourism Ministry is planning to launch a countrywide campaign aimed at creating a mindset of “hygiene and cleanliness”.
