The Tourism and Creative Economy Ministry of Indonesia has set 3 tourism promotion strategies into motion in order to attract 8 million foreign tourists in 2012, an official said today.
“We have set three new tourism promotion strategies for next year,” the Ministry’s Domestic Promotion Director Muhammad Faried was quoted as saying by the Antara news wire.
He said the 3 strategies were sales mission or direct selling,
hosting national and international events, and organizing festivals and cultural weeks in potential areas.
“We will ensure events held in the regions to have high values,” Faried said.
He added, the ministry would also optimize special promotions to cater special segments through online promotions, as well as optimizing tourism information centers at international airports in Indonesia.
“I’m sure these strategies can mobilize domestic tourists, as well as attracting foreign tourists,” he said.
Faried said extra promotions were needed in 2012, as the target of
attracting 8 million foreign tourists was set on the backdrop of
global economic downturn, which effects would only be felt next year.