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PHUKET, Thailand – is officially launching its mobile website,, allowing customers the freedom to make hotel bookings on the go using all independent mobile devices.

PHUKET, Thailand – is officially launching its mobile website,, allowing customers the freedom to make hotel bookings on the go using all independent mobile devices.

According to Chief Technology Officer Graham Johnson enhances the best features of the company’s website both in terms of design and functionality, while offering on-the-move flexibility.

“Launching a mobile-optimized version of is part of the company’s goal of providing hotel booking services to more people on a wider variety of platforms. Our new mobile site offers a clean, simple option for searching, locating, and booking hotels on all mobile platforms,” Mr. Johnson said.’s full site has grown so rapidly the last few years, adding massive amounts of original and user-generated travel content, that it became a challenge to navigate on small-screen, hand-held devices, he added.

Customers accessing can use location-based services to view maps which highlight’s “Real Close” function and assists finding hotels near them. They can then make a reservation for same day check-in by arriving at a given destination and then deciding where to stay.

According to the International Telecommunications Union (ITU), worldwide Internet users surpassed the two billion mark in 2010, while high-speed Internet remains out of reach for many people in low-income countries. However, mobile phone use is spreading rapidly with mobile networks now available to over 90% of the world’s population, with the largest growth of new Internet users being from developing countries with 143 countries now offering 3G services.

Mr. Johnson said: “An increasing number of our existing customers use their mobile devices to access, so obviously this helps us offer better service as browsing habits change. It will also enable continue to expand our reach into new consumer segments.”

ABOUT HOTELTRAVEL.COM provides the inside track for the best value online hotel deals. Its brand statement – Real People | Real Service | Real Choice – is the keystone of the company’s customer centric business culture and its core value. has set the global standard for worldwide hotel bookings since 1999, constantly updating its multi-lingual website published in 10 languages: English, Chinese, Japanese, French, German, Spanish, Italian, Korean, Russian, and Thai. Its 24-hour service center is staffed by highly-trained professional native speakers in each language, guaranteeing only the very best customer experience with each hotel booking. is proud to remain privately owned and operated, employing over 300 staff in its offices in Thailand, Malaysia and China.