LONDON, England – Luxury Hotels Group, a collection of the finest hotels, outstanding boutique properties and luxurious residences in the world’s most popular destinations and capitals, announced signing of a marketing representation agreement with JA Resorts & Hotels for the Indian market. The agreement includes all seven JA Resorts & Hotels properties, five in Dubai and one each in Maldives and Seychelles.
The agreement focuses on the lucrative Indian market which last year saw 888,835 Indians visiting Dubai as against 763,986 in 2012. Indian outbound tourists are projected to reach 50 million by 2020. According to a recently released Amadeus-Frost & Sullivan tourism industry report, Indians travelling to Asia-Pacific alone spent $13.3 billion in 2011. This figure is set to significantly increase to $91 billion by 2030, making Indians the second-biggest spenders, after China, in the world on overseas travel. Experts see two categories of Indian travellers growing — at the top end and the bottom end — as incomes rise. India’s middle class, the report estimates, will grow from the present 5% to 50% by 2030. Similarly, HNIs are expected to grow six fold by 2030 — from around 0.2 million in 2011 to over 1.2 million by 2030. This segment will fuel growth at the luxury end of the market.
“More and more globetrotting Indians are turning experimental, looking to customise trips, opting for offbeat destinations and newer experiences. The way Indians vacation these days has changed; it’s no longer about a stamp on your passport. It’s the experience you had during your stay,” said Naresh Chandnani, Regional Director Asia. He added “JA Resorts & Hotels with its iconic properties will hugely appeal to this segment and through our global reach and market presence; Luxury Hotels Group will enable JA Resorts & Hotels to reach the Indian audience in a cost-effective and efficient manner.”
“The Indian region is a hugely important market for us. JA Resorts & Hotels offers various options ranging from golfing holidays to destination wedding options and from beach holidays to weekend getaways. Our properties have been graced with the World Travel Awards, Travel Agent Choice Awards and consumer favourite awards such as the TripAdvisor Travellers’ Choice Awards and are sure to appeal to the discerning Indian market. The representation arrangement with Luxury Hotels Group, with their knowledge and experience of the Indian market will help us to target this segment in a more focused manner”, said David Thomson, Chief Operating Officer, JA Resorts & Hotels.