Click to join an upcoming live event

Turn off Ads (click)

Click on your language to translate this article:

Afrikaans Afrikaans Albanian Albanian Amharic Amharic Arabic Arabic Armenian Armenian Azerbaijani Azerbaijani Basque Basque Belarusian Belarusian Bengali Bengali Bosnian Bosnian Bulgarian Bulgarian Catalan Catalan Cebuano Cebuano Chichewa Chichewa Chinese (Simplified) Chinese (Simplified) Chinese (Traditional) Chinese (Traditional) Corsican Corsican Croatian Croatian Czech Czech Danish Danish Dutch Dutch English English Esperanto Esperanto Estonian Estonian Filipino Filipino Finnish Finnish French French Frisian Frisian Galician Galician Georgian Georgian German German Greek Greek Gujarati Gujarati Haitian Creole Haitian Creole Hausa Hausa Hawaiian Hawaiian Hebrew Hebrew Hindi Hindi Hmong Hmong Hungarian Hungarian Icelandic Icelandic Igbo Igbo Indonesian Indonesian Irish Irish Italian Italian Japanese Japanese Javanese Javanese Kannada Kannada Kazakh Kazakh Khmer Khmer Korean Korean Kurdish (Kurmanji) Kurdish (Kurmanji) Kyrgyz Kyrgyz Lao Lao Latin Latin Latvian Latvian Lithuanian Lithuanian Luxembourgish Luxembourgish Macedonian Macedonian Malagasy Malagasy Malay Malay Malayalam Malayalam Maltese Maltese Maori Maori Marathi Marathi Mongolian Mongolian Myanmar (Burmese) Myanmar (Burmese) Nepali Nepali Norwegian Norwegian Pashto Pashto Persian Persian Polish Polish Portuguese Portuguese Punjabi Punjabi Romanian Romanian Russian Russian Samoan Samoan Scottish Gaelic Scottish Gaelic Serbian Serbian Sesotho Sesotho Shona Shona Sindhi Sindhi Sinhala Sinhala Slovak Slovak Slovenian Slovenian Somali Somali Spanish Spanish Sudanese Sudanese Swahili Swahili Swedish Swedish Tajik Tajik Tamil Tamil Telugu Telugu Thai Thai Turkish Turkish Ukrainian Ukrainian Urdu Urdu Uzbek Uzbek Vietnamese Vietnamese Welsh Welsh Xhosa Xhosa Yiddish Yiddish Yoruba Yoruba Zulu Zulu
Travel News

World Tourism Organization focuses on tourism and the media

UNWTO NEW logo_63
Avatar
Written by editor

The first international conference dedicated exclusively to the relationship between tourism and the media is to be held by the UN World Tourism Organization (UNWTO) and Croatia under the title Touris

The first international conference dedicated exclusively to the relationship between tourism and the media is to be held by the UN World Tourism Organization (UNWTO) and Croatia under the title Tourism in the Headlines (September 12-13, Zagreb, Croatia).

The conference will address why, despite being one of the world’s largest and fastest-growing economic sectors, tourism rarely makes the headlines or the economic pages of newspapers. Globally, as an export category, tourism ranks fourth after fuels, chemicals, and the automotive industry, yet its economic and development relevance is often overlooked by the media.

The conference aims to improve the extent and accuracy of tourism coverage; a highly image-sensitive sector in which negative press and sensational stories can mean the loss of livelihoods. Counting on the presence of top communications experts, it will also be an opportunity for tourism communicators to learn of the tools and strategies available for getting their story across.

Organized in cooperation with the Ministry of Tourism of Croatia, and featuring CNN as global media partner, Tourism in the Headlines will bring together members of the global media, the specialized travel media, communication officials from tourism administrations, and communications experts from around the world.