Ukraine‘s State Secretary at the Ministry of Culture, Youth and Sports, Artem Bidenko, announced that Ukrainian dedicated tourism development agency will be launched soon.
The announcement was made at a forum “Competitive Tourism Sector of Ukraine – the Way Forward” dedicated to the presentation of a roadmap for the development of tourism in Ukraine.
“We are waiting for the establishment of a tourism development agency. It will be a central executive body that will be able to focus on implementing a policy developed jointly by experts, parliament and government,” Bidenko said.
According to him, there was a lot of talk about the importance of the tourism industry and the need for its development, but it was limited to participation in various events.
“Even the creation of a brand is still tactical, not strategic. By creating institutional capacity, investing in the development of a state roadmap, in the development of standards, we will be able to talk about how the funds can be spent effectively,” the official said.