According to the latest tourist numbers released by Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism), the Emirate welcomed 12.08 million international overnight visitors in the first nine months of 2019 – a strong 4.3 percent increase in volume growth compared to the same period last year.
The increase was supported by highly participatory contributions from both traditional and emerging markets, that has continued to capture strong shares of the tourist wallet, further stimulating Dubai’s GDP impact, and the city’s remarkable consistency in transforming itself to respond to global competition.
The positive performance, which drew over 1.23 million visitors to the city in September, an above-market average increase of 7.3 per cent over the same month in 2018, coincided with Dubai being ranked the fourth most visited city in the world for the fifth year in a row in Mastercard’s Global Destination Cities Index 2019, a clear indication that Dubai is continuously renewing its attractiveness to remain a leading global destination.
Dubai Tourism’s multi-dimensional market-specific strategies and customised campaigns continued to yield tangible results particularly showcasing the city’s ability to reinvent itself and remain ‘top-of mind’ to both new and repeat audiences across regular strongholds – India, Kingdom of Saudi Arabia, United Kingdom and Oman. Together with China that remained the world’s largest tourism volume driver, these five leading feeder countries surpassed the five million threshold for the first nine months of 2019.
His Excellency Helal Saeed Almarri, Director General, Dubai Tourism, said, “With Dubai cementing its ranking as the fourth most visited city in the world, the positive growth achieved in the first three quarters this year is exemplary of the unfailing support and confidence of our leadership – His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, in our collective ability with our partners and stakeholders, to steadily accelerate towards making Dubai the #1 most visited, preferred and revisited global destination.