Travelocity upgrades ratings for hundreds of Sheraton hotels

WHITE PLAINS, N.Y. – Starwood Hotels & Resorts Worldwide, Inc. announced today that 230 of its hotels and resorts ratings have been re-evaluated and upgraded by Travelocity. As part of a three-year overhaul, Sheraton removed more than 60 hotels that did not meet the brands improved standards, opened 79 new hotels and resorts, renovated more than 120 hotels and rolled-out 300 new lobbies across its global portfolio.

“We have spent the last few years renovating and rebuilding one of the
hotel industry’s most iconic brands and we’re proud that people are
taking notice and discovering a brand new Sheraton,” said Hoyt Harper,
global brand leader for Sheraton Hotels. “By adding stunning new
flagships, renovating existing hotels, enhancing our signature services
and exiting properties that were not up to par, we’ve vastly upgraded
the Sheraton brand.”

As part of a multi-year make-over, Sheraton has invested more than $4
billion in new hotels, renovations and signature brand initiatives in
North America and another $2 billion in new hotels overseas. Highlights
include:

70,000 new or newly renovated guestrooms — 50,000 in North America
alone

More than 340 new lobbies featuring the brand’s innovative
Link@SheratonSM experienced with Microsoft(R)

More than 100,000 brand new Sheraton Sweet Sleeper all-white,
high-thread count beds in 211 hotels and 83,000 guestrooms worldwide

103 renovated properties, nearly half of Sheraton’s North American
portfolio, including high profile gateway properties like the Sheraton
Denver, Sheraton Dallas, Sheraton Boston, Sheraton Seattle Hotel &
Towers and Sheraton Montreal and Sheraton Waikiki.

“We’re truly impressed with the extensive, high-quality enhancements
made to the Sheraton hotels whose star ratings increased,” said Noreen
Henry, senior vice president global partner services, Travelocity. “The
new ratings were driven by the large investment the brand has made to
guestrooms, renovation of public spaces and more.”

Revitalization Effort Reaps Rewards

Starwood has spent the last few years renovating and rebuilding one of the hotel industry’s most iconic brands and the multi-billion dollar investment is
already paying off with measurable success. The brand is gaining market
share, RevPAR continues to rise, guest satisfaction scores are the
highest in the brand’s history and likelihood to return, likelihood to
recommend and meeting planner and associate engagement scores are also
at all-time highs – signaling that guests are taking notice and
rediscovering the new Sheraton.