Click to join an upcoming live event

Turn off Ads (click)

Click on your language to translate this article:

Afrikaans Afrikaans Albanian Albanian Amharic Amharic Arabic Arabic Armenian Armenian Azerbaijani Azerbaijani Basque Basque Belarusian Belarusian Bengali Bengali Bosnian Bosnian Bulgarian Bulgarian Catalan Catalan Cebuano Cebuano Chichewa Chichewa Chinese (Simplified) Chinese (Simplified) Chinese (Traditional) Chinese (Traditional) Corsican Corsican Croatian Croatian Czech Czech Danish Danish Dutch Dutch English English Esperanto Esperanto Estonian Estonian Filipino Filipino Finnish Finnish French French Frisian Frisian Galician Galician Georgian Georgian German German Greek Greek Gujarati Gujarati Haitian Creole Haitian Creole Hausa Hausa Hawaiian Hawaiian Hebrew Hebrew Hindi Hindi Hmong Hmong Hungarian Hungarian Icelandic Icelandic Igbo Igbo Indonesian Indonesian Irish Irish Italian Italian Japanese Japanese Javanese Javanese Kannada Kannada Kazakh Kazakh Khmer Khmer Korean Korean Kurdish (Kurmanji) Kurdish (Kurmanji) Kyrgyz Kyrgyz Lao Lao Latin Latin Latvian Latvian Lithuanian Lithuanian Luxembourgish Luxembourgish Macedonian Macedonian Malagasy Malagasy Malay Malay Malayalam Malayalam Maltese Maltese Maori Maori Marathi Marathi Mongolian Mongolian Myanmar (Burmese) Myanmar (Burmese) Nepali Nepali Norwegian Norwegian Pashto Pashto Persian Persian Polish Polish Portuguese Portuguese Punjabi Punjabi Romanian Romanian Russian Russian Samoan Samoan Scottish Gaelic Scottish Gaelic Serbian Serbian Sesotho Sesotho Shona Shona Sindhi Sindhi Sinhala Sinhala Slovak Slovak Slovenian Slovenian Somali Somali Spanish Spanish Sudanese Sudanese Swahili Swahili Swedish Swedish Tajik Tajik Tamil Tamil Telugu Telugu Thai Thai Turkish Turkish Ukrainian Ukrainian Urdu Urdu Uzbek Uzbek Vietnamese Vietnamese Welsh Welsh Xhosa Xhosa Yiddish Yiddish Yoruba Yoruba Zulu Zulu
Travel News

UNWTO congress to debate the future of snow and mountain tourism

Written by editor

Mountain resort professionals, from the Alps to the Rockies, as well as Asian destinations including the Republic of Korea, will debate how snow and mountain destinations can respond to current and fu

Mountain resort professionals, from the Alps to the Rockies, as well as Asian destinations including the Republic of Korea, will debate how snow and mountain destinations can respond to current and future challenges, while remaining competitive and sustainable, at the 7th World Congress on Snow and Mountain Tourism (Grenoble, France, April 28-29, 2011).

Leading experts will gather at the Congress to present current trends in the snow and mountain tourism market, following the strong rebound in international tourism witnessed in 2010. The Congress will also outline the current and future challenges facing mountain professionals as they strive to successfully develop their tourism businesses.

Among the challenges to be discussed is that of maintaining local identities and natural resources while meeting visitor needs for comfort and services. Participants will also debate the role of creativity and innovation in addressing issues such as seasonality and the opportunities of new social media for mountain tourism.

The opportunities offered to mountain destinations by both domestic and international tourism markets are a further issue on the agenda. Many major destinations have found success in specializing in activities such as hiking or adventure sports, guaranteeing a loyal clientele. Smaller- and medium-sized resorts, however, are diversifying their supply with new products based on local resources such as culture or gastronomy.

Regularly bringing together over 300 international participants, the World Congress on Snow and Mountain Tourism has emerged as the principal forum for addressing the major issues and challenges for mountain tourism in all its forms and seasons. Speakers at the 2011 edition include experts from academia, managing directors of leading snow and mountain tourism destinations from Argentina to China, and government representatives, including the Minister of Tourism of Andorra Claudi Benet Mas, the Mayor of Grenoble Michel Destot, and the State Secretary of Tourism of Serbia Goran Petkovic.

Since 1998, the World Congress on Snow and Mountain Tourism, jointly organized by the government of Andorra and UNWTO, has been held every two years in Andorra. From 2011 onwards, the Congress will become an annual event and will be held in Andorra every two years and outside of Andorra every other year.

The 2011 edition is being hosted by Grenoble, France, in collaboration with Alpexpo, Grenoble’s convention center and the 2012 edition will meet in the Andorran parish of La Massana (April 11-12, 2012).

Registration and more information: .