Auto Draft

Read us | Listen to us | Watch us | Join Live Events | Turn Off Ads | Live |

Click on your language to translate this article:

Afrikaans Afrikaans Albanian Albanian Amharic Amharic Arabic Arabic Armenian Armenian Azerbaijani Azerbaijani Basque Basque Belarusian Belarusian Bengali Bengali Bosnian Bosnian Bulgarian Bulgarian Catalan Catalan Cebuano Cebuano Chichewa Chichewa Chinese (Simplified) Chinese (Simplified) Chinese (Traditional) Chinese (Traditional) Corsican Corsican Croatian Croatian Czech Czech Danish Danish Dutch Dutch English English Esperanto Esperanto Estonian Estonian Filipino Filipino Finnish Finnish French French Frisian Frisian Galician Galician Georgian Georgian German German Greek Greek Gujarati Gujarati Haitian Creole Haitian Creole Hausa Hausa Hawaiian Hawaiian Hebrew Hebrew Hindi Hindi Hmong Hmong Hungarian Hungarian Icelandic Icelandic Igbo Igbo Indonesian Indonesian Irish Irish Italian Italian Japanese Japanese Javanese Javanese Kannada Kannada Kazakh Kazakh Khmer Khmer Korean Korean Kurdish (Kurmanji) Kurdish (Kurmanji) Kyrgyz Kyrgyz Lao Lao Latin Latin Latvian Latvian Lithuanian Lithuanian Luxembourgish Luxembourgish Macedonian Macedonian Malagasy Malagasy Malay Malay Malayalam Malayalam Maltese Maltese Maori Maori Marathi Marathi Mongolian Mongolian Myanmar (Burmese) Myanmar (Burmese) Nepali Nepali Norwegian Norwegian Pashto Pashto Persian Persian Polish Polish Portuguese Portuguese Punjabi Punjabi Romanian Romanian Russian Russian Samoan Samoan Scottish Gaelic Scottish Gaelic Serbian Serbian Sesotho Sesotho Shona Shona Sindhi Sindhi Sinhala Sinhala Slovak Slovak Slovenian Slovenian Somali Somali Spanish Spanish Sudanese Sudanese Swahili Swahili Swedish Swedish Tajik Tajik Tamil Tamil Telugu Telugu Thai Thai Turkish Turkish Ukrainian Ukrainian Urdu Urdu Uzbek Uzbek Vietnamese Vietnamese Welsh Welsh Xhosa Xhosa Yiddish Yiddish Yoruba Yoruba Zulu Zulu

Northern Ireland launches £1M tourism campaign

0a1_231
0a1_231
Avatar
Written by editor

Tourism chiefs have launched a £1 million campaign aimed at encouraging people across Ireland to holiday north of the border.

Tourism chiefs have launched a £1 million campaign aimed at encouraging people across Ireland to holiday north of the border.

The Northern Ireland Tourist Board’s (NITB) spring marketing drive hopes to tempt holidaymakers despite the difficult economic climate.

Tourism Minister Arlene Foster said the campaign was part of wider efforts to double the visitor revenue to an annual £1 billion by 2020.

The major advertising campaign will try to persuade residents of the north and south to holiday in Northern Ireland.

The minister said: “The tourism industry in Northern Ireland has shown great resilience throughout a challenging economic period.

“Competition for visitors is intense but the NITB’s spring campaign will support growth by promoting key attractions. We are striving to grow visitor revenue to £1 billion and increase visitor numbers to 4.5 million over the next decade.”

Figures from 2009 showed overseas visitors to Northern Ireland generated £159 million, while tourist numbers drawn from the Republic and Britain helped bring in £337 million.

Officials hope the completion of signature projects including the visitors’ centre at the Giant’s Causeway and the opening of the Titanic visitor attraction will help boost tourism numbers from the current figure of around 3.2 million.

The minister said: “Our targets are ambitious, but we in tourism believe in setting the bar high.

“Crucial to delivering these targets will be our unique and outstanding visitor experiences, many of which are showcased in NITB’s spring campaign. Increased visitor numbers mean more people spending more money, which ultimately benefits the local economy.”