Switzerland Tourism launches new free app

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LONDON, England – Ever wondered what it would be like to really see a city through a local’s eyes? Well, now you can.

Make My Switzerland, the new app from Switzerland Tourism sidesteps the tourist traps to take you straight to the heart of a city and the locals who live and breathe it. This hands-on app is packed with expert advice, insider tips and recommendations from 30 on-the-ground ambassadors, from DJs to fashion designers, personal shoppers to party-loving students. So whether you want to plug into the local clubbing scene in Basel, swim in a former brewery in Zürich, or scout out designers on the cutting edge of cool in Lucerne, this is one app you won’t want to be without on your next Swiss city break.

An app for every mood and moment

At the touch of a cross, you can choose your mood, be it active, social, cultural or stylish. Or let the app inspire you with its random mood selection. If you’d rather search by location, use the ‘city selector’ and interactive maps to zoom in on a hand-picked selection of places in one of seven key cities: Zürich, Bern, Geneva, Basel, Lausanne, Lucerne and Lugano. The perfect espresso, the best lake view, creative cocktails at an urban beach – it’s all here for the browsing.

Find out more about the app on http://www.makemyswitzerland.com or download it straight to your iPhone or Android device.

Win back your Swiss holiday

For a chance to win back your holiday to Switzerland, simply use the app when you are there. You’ll automatically be entered into a prize draw to win back the value of your Swiss city break (T&C apply). And the more you use it, the more chance you stand of winning. Plus when you use the app and share it with your friends and followers on Facebook and Twitter, you’ll unlock fantastic money-saving rewards that range from discounts off SWISS flights to Expedia hotel savings and free Swisscom Pocket Connect (mobile hotspot device), as well as bonuses like free city tours and public transport.