World Routes Development Forum welcomes Brand USA as partner


WASHINGTON, DC – Brand USA, the nation’s public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts, today announced an agreement to serve as official tourism partner for World Routes Development Forum, the world’s largest airline conference, October 5-8.

Through this exclusive sponsorship, Brand USA will reach airlines, airports, and tourism authorities from 125 countries increasing visibility and awareness through branding and networking opportunities, editorial coverage, speaking engagements, and digital media outreach.

“With the exception of our border countries – Mexico and Canada – all international travelers to the US fly. Routes provides Brand USA a platform for Air Team USA to engage with key influencers and stakeholders in the aviation industry,” noted Chris Thompson, President and CEO for Brand USA. “Brand USA’s new initiative, Air Team USA, was created to give US suppliers the ability to reach the airline industry through cooperative partnerships. As a result of these collective efforts, US suppliers have the opportunity to participate in international aviation events like World Routes Development Forum, which may have otherwise been cost prohibitive.”

Air Team USA will develop cooperative opportunities to engage tour operators, travel agents, and consumers with programs that will increase seat sales and ultimately visitation to the US. Air Team USA will work directly with domestic and international airport as well as their local tourism authorities to maximize airline efficiency for flights to and from the USA.

Alfredo Gonzalez, Vice President, Global Partnership Development for Brand USA, added: “I’ve participated in Routes since 2002, and I found it to be the best opportunity to engage with airlines. It is one of the few platforms today where you have the chance to sit one-on-one with carriers all over the world and discuss route development.”

“UBM Routes are especially delighted to welcome Brand USA as the official tourism partner of this year’s event in Las Vegas. It is especially fitting as this is the first World Routes to be held in the United States,” said Gerard Brown, International Tourism Development Director for UBM Routes. “The airports, airlines, tourism authorities, and CVBs of the United States have used Routes events to drive new air services for many years, and this new partnership with Brand USA will only serve to increase the positioning of the US globally within the air service development community.”