Oneworld targets Japan in ad campaign

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Oneworld Airline Alliance launched its first major advertising campaign in Japan this week.

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Oneworld Airline Alliance launched its first major advertising campaign in Japan this week. The drive is aimed at raising awareness of oneworld in the country following Japan Airlines’ reaffirmation of its membership of the group earlier this year.

The campaign highlights the key services and benefits the alliance offers customers in Japan:

• Global reach, with the alliance’s 11 existing member airlines serving more than 700 destinations in almost 150 countries.

• Benefits for frequent flyers, focusing on the 550 plus airport lounges accessible worldwide by top tier members in any oneworld member airline loyalty program.

Oneworld’s vice president commercial, Nicolas Ferri, said: “Oneworld’s new advertising campaign in Japan builds on the commitments the alliance has made to support our valued partner Japan Airlines during its restructuring. It shows the extensive worldwide network oneworld offers customers and the quality service they can expect when they travel with any oneworld member airline.”

Japan Airlines’ executive officer of passenger sales and marketingm Tadashi Fujitam added: “We are excited that oneworld is investing in this advertising campaign to boost further the presence of the alliance and its member airlines in Japan. Competition in this region will increase with the opening of Tokyo Haneda airport to international scheduled flights in October and the anticipated Open Skies accord between Japan and the USA later this year. We strongly believe the heightened awareness of oneworld that this campaign will generate will help travellers make the right, informed choices for their travel from this country.”

The campaign will feature print advertisements in some of Japan’s leading newspapers and posters and banners at key Tokyo stations and various other novel placements, from this week to later this year.

It will be supported by an upgraded Japanese language version of the alliance’s website: .

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Editor in chief is Linda Hohnholz.