NetJets Europe today announced a new, trial offer allowing fliers to acquire a fractional ownership stake of 1/32nd of a jet – equivalent to 25 hours of flight time per year. This builds on the ongoing success and interest in the fractional ownership model for jets that NetJets has seen as business and first-class fliers seek to escape the travel disruptions commercial airlines have faced in recent months.
Fractional ownership, which allows NetJets Europe’s customers to acquire a fraction of a jet proportionate to their usage, empowers owners to escape most of the travel headaches commercial airline passengers have to deal with. Avoiding strikes, having the flexibility to fly around disrupted regions, and being on the plane within ten minutes of arriving at the airport are just some of the key benefits new NetJets Europe owners will experience over commercial passengers. They will also be flying with an airline with the best safety culture and training in the industry and with the biggest and best-equipped fleet of aircraft to suit every business’ and individual’s needs.
The new offer supplements NetJets Europe’s existing fractional programs, which start at 50 hour shares of aircraft, and its 25-hour Private Jet and Corporate Cards. Unlike the cards, which provide 25 hours of jet usage each year, the new 1/32nd share offer fixes NetJets Europe’s prices for three years and provides savings based on the current value of jets: “Despite the turbulent global economy, there’s never been a better time to buy a fractional share in a jet,” explained Emily Williams, sales director, NetJets Europe. “Jet prices are low, commercial airlines are facing massive problems, and people that value their time are looking for alternatives. The launch of a new NetJets Europe 1/32nd share is in response to a new demand from people who are frustrated by the first and business class commercial experience.”
This news follows on a positive report looking at the future of the fractional ownership sector in Europe, entitled “Is the Future Fractional?” NetJets Europe’s Williams explained: “The report found a great deal of optimism for the growth of the fractional sector in Europe. Whilst we are seeing some signs of recovery in the global economy, there is an enduring awareness of the wisdom of sharing resources more efficiently, and the fractional model is perfectly placed to address this.”