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Kenya Tourist Board bags another award


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The Kenya Tourist Board (KTB) has reportedly added another trophy to their display cabinet, when the promotional team returned last week from the Asia-Africa Trade Fair where they were recognized as the “Best Exhibitor” in the Middle East, Indian Ocean, and Africa category. The award was won last year by Mauritius, and Kenya can be proud to have wrestled the honors away from them and carried the prize home. It was also learned that the award is sponsored by Emirates Holidays, which will undoubtedly give Kenya an added boost in their efforts to capture the cash-rich holiday market in the Middle East and in particular in the United Arab Emirates.

Meanwhile, the minister of tourism put a tag of 2 billion Kenya shillings on the budgetary requirements for the Kenya Tourist Board for the next financial year, to be spent on opening up new markets and supporting existing and emerging markets through promotional campaigns aimed to bring more tourists to Kenya’s Indian Ocean beaches and safari parks. At the same time, the minister also pointed out that the two main airports in Nairobi and Mombasa needed further work to entice more airlines come to Kenya, as he cited “lack of adequate seats” as a major constraint, which needed to be addressed immediately.

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