Arab world embraces adventure tourism


ABU DHABI, United Arab Emirates – Everything in the United Arab Emirates is booming. While the rest of the world enters uncertain times, record oil prices fuel an unrelenting construction and property boom and residents – some 70% are expats – look for ways to spend their petro-dollars.

CMP, one of the world’s leading publishing and events organizers, has created a consumer exhibition and festival to help tourism providers and destinations tap into this pent-up demand.

Adrenaline Sports Live will encompass stunts and sporting action from world-class professional athletes, while giving visitors the opportunity to try out activities for themselves. Visitors will be able to buy sporting equipment and clothing, join adrenaline sports clubs, and choose holidays and short breaks in global adventure destinations.

Commenting on the event, CMPi’s group director, Chris Fountain, stated, “With the enormous increase in the number of people getting involved in extreme and adrenaline activities all over the world, and the ever-expanding opportunities for people to try new sports, now is the perfect time to launch this event. It will enable adventure tourism destinations to promote themselves to a well-educated and well-financed audience.”

Visitors will be able to experience the thrill of fast-paced action sports such as surfing, diving, skateboarding and abseiling at the live demonstration areas which include among others, a surfing simulator, a climbing wall and a skate park.

For the absolute adrenaline rush festival-goers can watch the professionals show off their skills during jet ski demonstrations. The UAE’s National Wakeboarding Championship heats will also be taking place throughout the show, as will the inaugural Abu Dhabi Dragon Boating Cup.

With demand at such a strong level, and a booming emerging market to be tapped into, Adrenaline Sports Live will offer an ideal location for companies and destinations wanting to attract and increase audiences from the region.