Cyprus’s capital Nicosia aims to attract tourists away from the more favored coastal resorts by staging an annual beer festival, organizers said.
“Unlike all other European capitals, Nicosia has the sad privilege to be the only one not to enjoy the respective country’s lion’s share of tourist numbers,” Christodoulos Angastiniotis, president of the Nicosia Tourist Development and Promotion Company, said in a phone interview today.
Nicosia, located in the center of the eastern Mediterranean island, received just 5 percent of the 2.1 million tourists that visited Cyprus last year, according to Angastiniotis. Tourism directly and indirectly accounts for about a quarter of the island’s economy.
The organizers are providing free buses to transport tourists from coastal resorts to the festival, which begins tomorrow. As many as 15,000 people are expected to attend.