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Hawaii Tourism awards contracts for China, Korea, Southeast Asia & Taiwan

Hawaii Tourism Authority
Written by editor

The Hawaii Tourism Authority (HTA) issued a Request for Proposal (RFP) for each of its 4 main markets on June 17. These markets are China, Korea, Southeast Asia, and Taiwan.

HTA announced today it has awarded 4 contracts for inbound destination marketing management services for the state’s major market areas.

“We are pleased to be partnering with these specialists who will implement comprehensive plans to attract high-spending travelers from their respective markets,” said Chris Tatum, HTA President and CEO. “We also want to extend a sincere mahalo to BrandStory and JWI Marketing for promoting Hawaii as a premier destination in China and Taiwan over the past years.”

The winning contractors are as follows:

  • 20-05 RFP: Korea: AVIAREPS Korea
  • 20-06 RFP: Southeast Asia: AVIAREPS Malaysia
  • 20-07 RFP: Taiwan: BrandStory Asia

Based on the quality of proposals, a list of finalists was determined and presentations were made to the Hawaii Tourism Authority. An evaluation committee comprised of hotel, attraction, retail, and airline marketing executives made up the committee.

All 4 companies will receive a 3-year contract commencing January 1, 2020. HTA has the option to extend the agreement for up to 2 additional years.


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Editor in chief is Linda Hohnholz.