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ITB 2022 in Berlin is Canceled!

Canceling ITB Berlin?
ITB Berlin

ITB has been the trend setter for the global travel and tourism industry for decades. Ten thousands of exhibitors travel to the German Capitl every year to attend the largest gathering of international travel trade.

Next year this trend of relaunching tourism was eliminated today with the cancellation of ITB for the 3rd year.

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Messe Berlin, the organizer of the largest travel industry exhibition in the world was looking forward to relaunching ITB 2022 after 2020 was canceled just two weeks before the planned event due to the new COVID-19 outbreak in Europe, specifically in Italy at that time.

2021 was canceled ag\ain due to COVID-19 lockdowns and big hope was put into the event planned for March 2022. This hope was now eliminated with a short announcement on the ITB home page.

The cancellation of 2022 is a rude wake-up call for those that had seen tourism relaunching next year in a big way. It sets the wrong message for millions employed in that sector.

Starting 8 March 2023, ITB Berlin will once again bring together tourism professionals and key players from the global travel industry in Berlin.

In a short statement, ITB said:

With great regret, we have to inform you today, that the in-person edition of ITB Berlin 2022 will not take place as originally planned. Owing to the latest developments and accompanying directives as a result of the coronavirus pandemic, Messe Berlin is unable to afford its exhibitors and partners the necessary planning certainty with the holding of an in-person ITB Berlin in early March. The current situation surrounding the pandemic, as well as the tightened travel restrictions and limits imposed on the numbers that can take part in large events made Messe Berlin take this step.

We made every effort to make it possible to hold ITB Berlin as an in-person event again in the German capital city. Particularly in these times, the industry needs orientation, inspiration, and dialogue. With the live-streamed convention and Digital Business Day as well as our new regional travel events during the year, we are offering the industry a wide range of fascinating content and new business opportunities in 2022.

In March 2023 ITB Berlin will be back again with an in-person event. ITB Berlin 2023 will open on 8 March and in accordance with the wishes of all market players will take place on the Berlin Exhibition Grounds.

This is a depressing situation, and a grim picture for the immediate future of the global travel and tourism industry, Juergen Steinmetz, the chairman of the World Tourism Network said.
World Tourism Network was started in 2020 as the first COVID discussion known as on the sideline of the canceled ITB.

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About the author

Juergen T Steinmetz

Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1977).
He founded eTurboNews in 1999 as the first online newsletter for the global travel tourism industry.

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