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WestJet names new Executive VP and Chief Loyalty Officer

WestJet names new Executive VP and Chief Loyalty Officer
WestJet names new Executive VP and Chief Loyalty Officer
Written by Harry Johnson

Schuster has over 19 years of loyalty experience, including six years as Chief Executive Officer (CEO) of Velocity Frequent Flyer, Virgin Australia’s loyalty program.

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WestJet today announced the appointment of Karl Schuster, as the airline’s Executive Vice-President and Chief Loyalty Officer (CLO). Schuster will join the WestJet executive leadership team in early 2022, following the completion of the immigration process.   

Schuster has over 19 years of loyalty experience, including six years as Chief Executive Officer (CEO) of Velocity Frequent Flyer, Virgin Australia’s loyalty program. During his time at Virgin Australia, Schuster grew Velocity to be one of the largest loyalty programs in Australia, significantly increasing their annual revenue; increasing membership subscribers to 10 million, from their previous 5.3 million members; and growing partnerships with noteworthy brands across the country. Prior to his time at Velocity, Schuster lead multi-year loyalty programs for Qantas, British Airways and Malaysia Airlines and provided consulting advice to a diverse range of airlines in his nearly 15 years at Aimia Inc.

“Karl has an impressive history of driving exponential growth for a diverse range of loyalty programs and delivering results through innovation and strategy,” said Harry Taylor, WestJet Interim President and CEO. “We are looking forward to welcoming Karl to WestJet; his breadth of experience will elevate WestJet’s loyalty program to new heights.” 

The CLO is a newly created role for the airline, responsible for the execution of growing WestJet‘s loyalty program, products, services and partnerships through innovation and leadership. 

“As WestJet transitions from recovery to expansion, the airline is making significant investments in its already successful loyalty program, and I am thrilled to be joining the team at such a pivotal moment in time,” said Schuster. “As WestJet builds back stronger, there is incredible runway in front of WestJet Rewards and we will be working to bring guests more benefits and privileges through exciting and innovative loyalty enhancements. I am pleased to be joining WestJet’s high performing loyalty team alongside d’Arcy Monaghan, WestJet Vice-President, Loyalty Programs and I look forward to working with him and the team to take our program to new heights.” 

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About the author

Harry Johnson

Harry Johnson has been the assignment editor for eTurboNews for almost 20 years. He lives in Honolulu, Hawaii, and is originally from Europe. He enjoys writing and covering the news.

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  • As President and Chief Executive Officer, he oversees the airline’s strategy, as well as Senior Vice President and Chief Marketing Officer. Very good Blog I enjoyed reading it Please Share more Information that worth reading it. Visit Mobile App Development Company.