In honor of Breast Cancer Awareness Month, lingerie brand & online retailer Adore Me partnered with the American Cancer Society to raise awareness on the importance of getting screened.
In 2020—especially during the worst parts of the pandemic—there was a 60% decrease in the rate of annual breast cancer screening. Mammograms are the most effective way to detect breast cancer at its earliest stages—and because so many women missed their annual mammogram, there is projected to be a massive increase in undetected cases in 2021.
To raise awareness on the importance of getting screened, Adore Me participated in the American Cancer Society’s Making Strides Against Breast Cancer Walk at Central Park. “It was great to see our different teams fundraising across the company, interacting with breast cancer survivors, and listening to their stories. We even had a tent at the walk to provide participants with free bra fittings,” said Chloé Chanudet, Chief Marketing Officer at Adore Me. “Breast cancer is a cause Adore Me has always held close to our hearts, and we’ll always continue the conversation of getting screened—during and after Breast Cancer Awareness Month.”
Adore Me’s partnership also included a direct donation to the American Cancer Society, internal company-wide fundraising, and communications to millions of Adore Me customers about the importance of getting screened. “The American Cancer Society is grateful for the support of Adore Me, who has encouraged customers and communities to become involved in raising awareness and funds to end breast cancer through our Making Strides Against Breast Cancer walks,” said Meagan Hallworth, Senior Development Manager at the American Cancer Society. “We are excited about this collaboration, and together we will celebrate survivors and thrivers, and help fund the future of breast cancer research and programs.”
The American Cancer Society recommends women above the age of 40 to schedule mammograms on an annual basis, and women above the age of 20 to perform self-breast examinations on a monthly basis.