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From Italia Trasporto Aereo Airline to Alitalia Loyalty Rewards

The inability to monetize the miles

Can miles be monetized? No, replies the CEO. He said companies do not refund customer miles in cash and do not expect this to happen with Alitalia. In short, there is no monetization. It is not even known what the priority of the holders of the miles is before a judge, as creditors because, as written, the points accumulated are a debt for the airline. In the previous experiences of companies that have closed the business, the miles went lost. In this case, the unique aspect is that loyalty will go to tender and, therefore, will hopefully end up with a new owner.

Freccia Alata members, what will happen with ITA?

Will Freccia Alata loyalty member with MilleMiglia with ITA, have to start from scratch? As often happens in air transport, airlines attract new customers – especially if they are loyal to other carriers – by recognizing them at the same status in their loyalty program. It is likely that ITA will invite travelers enrolled in MilleMiglia to join their new loyalty program by recognizing the same status (in the jargon: status match). For example, whoever is Freccia Alata with MilleMiglia could have immediately received the equivalent level in the ITA loyalty program, but obviously with zero miles, concluded Lazzerini.

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About the author

Mario Masciullo - eTN Italy

Mario is a veteran in the travel industry.
His experience extends worldwide since 1960 when at the age of 21 he started exploring Japan, Hong Kong, and Thailand.
Mario has seen the World Tourism develop up to date and witnessed the
destruction of the root/testimony of the past of a good number of countries in favor of modernity/progress.
During the last 20 years Mario's travel experience has concentrated in South East Asia and of late included the Indian Sub Continent.

Part of Mario's work experience includes multi activities in the Civil Aviation
field concluded after organizing the kik off of for Malaysia Singapore Airlines in Italy as an Institutor and continued for 16 years in the role of Sales /Marketing Manager Italy for Singapore Airlines after the split of the two governments in October 1972.

Mario's official Journalist license is by the "National Order of Journalists Rome, Italy in 1977.

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