The inability to monetize the miles
Can miles be monetized? No, replies the CEO. He said companies do not refund customer miles in cash and do not expect this to happen with Alitalia. In short, there is no monetization. It is not even known what the priority of the holders of the miles is before a judge, as creditors because, as written, the points accumulated are a debt for the airline. In the previous experiences of companies that have closed the business, the miles went lost. In this case, the unique aspect is that loyalty will go to tender and, therefore, will hopefully end up with a new owner.
Freccia Alata members, what will happen with ITA?
Will Freccia Alata loyalty member with MilleMiglia with ITA, have to start from scratch? As often happens in air transport, airlines attract new customers – especially if they are loyal to other carriers – by recognizing them at the same status in their loyalty program. It is likely that ITA will invite travelers enrolled in MilleMiglia to join their new loyalty program by recognizing the same status (in the jargon: status match). For example, whoever is Freccia Alata with MilleMiglia could have immediately received the equivalent level in the ITA loyalty program, but obviously with zero miles, concluded Lazzerini.