- This is a signature event of the Tourism Linkages Network, a division of the Tourism Enhancement Fund (TEF).
- The one-day trade show will be a hybrid event (virtual and face to face) to adhere to COVID-19 protocols.
- Events like Christmas in July provide much-needed economic support to micro, small and medium-sized businesses.
The annual initiative encourages the purchase of authentic local products by stakeholders in the tourism sector and corporate Jamaica looking for gifts for clients and staff. It is a signature event of the Tourism Linkages Network, a division of the Tourism Enhancement Fund (TEF).
To adhere to COVID-19 protocols, like last year, the one-day trade show will be a hybrid event (virtual and face to face). Targeted buyers have been invited to view the exhibits on the trade floor, while other interested persons can watch live on Facebook: @tefjamaica and tourismja; Instagram: @tefjamaica and YouTube: @TEFJamaica and @MinistryOfTourismJA, from 2:00 p.m. to 4:00 p.m.
“Events like Christmas in July provide much-needed economic support to our micro, small and medium-sized businesses and, in doing so, ensures that more Jamaicans benefit from tourism. This is particularly important now as many of these businesses have been severely impacted by the COVID-19 pandemic and need all the help they can get to stay afloat,” said Minister of Tourism, Hon. Edmund Bartlett