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India wants input on Rural Tourism, Medical Tourism and MICE industry

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Healthcare and Tourism are the fastest growing industries in the world. Medical Value Travel (MVT) is being promoted as a fusion product of these industries. Over the years, India has grown to become a top-notch destination for medical value travel because it scores high over a range of factors that determines the overall quality of care. India has also become a favored destination for Yoga and Wellness with its focus on traditional therapies through AYUSH.


MICE is an acronym for Meetings, Incentives, Conferences and Exhibitions. MICE is one of the important segments of business tourism, which also overlaps with leisure tourism. It is one of the fast-growing segments and brings several advantages to the country. Despite having huge potential, India’s position is relatively low with just about 1% of global MICE business. On the other hand, India has a huge outbound MICE market and growing significantly.

The draft National Strategy and Roadmap for Development of Rural Tourism, Medical Tourism, and the MICE industry in India can be accessed from the following link also available on Ministry of Tourism’s website under the “what’s new” section.

Before proceeding to finalize the draft strategy document and to make the document more comprehensive, Ministry of Tourism would like to invite feedback/comments/suggestions on the draft National Strategy and Roadmap. The comments may be forwarded to  the Ministry of Tourism on or before June 30, 2021 at e-mail IDs: [email protected], [email protected], [email protected]. Thereafter, the Ministry will proceed further to finalize the draft strategy document.


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Anil Mathur - eTN India