- The Ambassador and Minister discussed ways to bolster relations between the two countries.
- Discussed were airlift, multi-destination tourism, tourism resilience, and crisis management.
- Both tourism officials also talked about strategies to rebuild the global tourism industry in the aftermath of the COVID-19 pandemic.
The Ambassador paid a courtesy call on Minister Bartlett recently at the Jamaica Tourism Ministry’s New Kingston offices. Among the issues explored were ways in which both nations can bolster their relations in areas such as airlift, multi-destination tourism, tourism resilience, and crisis management, as well as strategies to rebuild the global tourism industry in the aftermath of the COVID-19 pandemic.
The Jamaica Ministry of Tourism and its agencies are on a mission to enhance and transform Jamaica’s tourism product, while ensuring that the benefits which flow from the tourism sector are increased for all Jamaicans. To this end it has implemented policies and strategies that will provide further momentum for tourism as the engine of growth for the Jamaican economy. The Ministry remains committed to ensuring that the tourism sector makes the fullest contribution possible to Jamaica’s economic development given its tremendous earning potential.
At the Ministry, they are leading the charge to strengthen the linkages between tourism and other sectors such as agriculture, manufacturing, and entertainment, and in so doing encourage every Jamaican to play their part in improving the country’s tourism product, sustaining investment, and modernizing and diversifying the sector to foster growth and job creation for fellow Jamaicans. The Ministry sees this as critical to Jamaica’s survival and success and has undertaken this process through an inclusive approach, which is driven by the Resort Boards, through wide-scale consultation.
Recognizing that a collaborative effort and a committed partnership between the public and private sectors will be needed to achieve set targets, central to the Ministry’s plans is maintaining and nurturing its relationship with all key stakeholders. In so doing, it is believed that with the Master Plan for Sustainable Tourism Development as a guide and the National Development Plan – Vision 2030 as a benchmark – the Ministry’s goals are achievable for the benefit of all Jamaicans.