Speaking at the press conference at Arabian Travel Market in Dubai, said Yamina Sofo, Director Sales & Marketing, German National Tourist Office Gulf Countries (GNTO),
“With the success of the national vaccination programs in the GCC countries, particularly in the UAE where more than 11.5 million doses have been administered so far (over 70% of the UAE population have received vaccines and 40% are fully vaccinated), we remain optimistic that the pre-crisis level of incoming travel from the UAE to Germany can be regained by end of 2022.
“It gives us immense pleasure to be here, at ATM, to showcase our unique German culture to not only GCC travelers but outbound tourists across the Middle East. We hope to encourage demand for city and nature holidays coupled with sustainable tourism, which draws attention to the many different ways of discovering Destination Germany with its wide range of traditions and attractions,” Sofo added.
Germany is extremely popular with GCC visitors, it recorded 1.6 million overnight stays from the Gulf region in 2019 and has a goal of reaching 3.6 million overnight stays by 2030. Germany has a diverse tourism offering, which is centered around its unique culture, craftmanship, nature and culinary experiences. German character is encapsulated in many cities, depicting half-timbered architecture one moment to contemporary street art the next, which complements its rich and varied traditions and customs, which in many cases were introduced centuries ago.
There is nothing that speaks louder about its culture than Germany’s exceptional food and drink that is regional yet still cosmopolitan. Sustainability is often admired by Gulf visitors to Germany as well as the natural beauty of the countryside can be found on the doorstep of many German cities, offering fresh air, open spaces and spectacular views.
Commenting on Berlin’s readiness for the return of inbound tourism, Burkhard Kieker, CEO, visitBerlin, said: “Like no other city, Berlin is poised for yet another new start in 2021 – off into the future – when we emerge from the COVID-19 pandemic. Whatever the changes to our city, Berlin always retains an irresistible fascination and a multitude of possibilities – from big-city thrills to unwinding, from adventures to relaxation, and from inspiring culinary adventures to traditional food and drink.