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Expedia announces new direction in brand positioning

1.  Everything in one place:

  • A new itinerary experience now allows travelers to see all the details of their trip in one place, be it on the mobile app or web, saving time and making future travel planning convenient for those who recognize the value in booking all of their travel elements on a single platform.
  • Available now on the Expedia mobile app, travelers have the ability to pick up where they left off with a ‘keep planning’ feature that plays back recent searches as well as recent bookings to help travelers build a complete trip.
  • Expedia will soon be launching a new package offering that will provide ‘pre-bundled products’ (flights + accommodation + activities) with upfront total pricing, reducing the stress of sifting through thousands of options while still allowing for easy customization such as adding or removing travel components.

2.  Support from start to finish:

  • Today marks the beginning of a new journey for the evolution of the insurance offering at Expedia, which will evolve over the coming months with a vision to unlock an industry-leading customer experience. Over the course of the year, Expedia will simplify the insurance experience including translating the policy wording into easy-to-digest content, improving the process of submitting claims through clear steps on documents required as well as the status and next steps once a claim is submitted. It also means enhancing coverage, adding broader functionality and delivering value in real-time by monitoring the events of a user’s trip journey for claim eligibility. 
  • Expedia will also continue to invest in its virtual agent platform. Through the ‘one-click cancel’ function, travelers can cancel their entire trip or ask the virtual agent questions about their itinerary, including viewing the health and hygiene information for a particular hotel for fast resolution and no wait times. 
  • To help travelers discover and experience more of the destination, travelers can now see the popular activities near their accommodation on the accommodation details page. The activities will be available post-booking and in-trip to help travelers easily identify ways to continue maximizing their trip.
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About the author

Harry Johnson

Harry Johnson has been the assignment editor for eTurboNews for almost 20 years.
Harry lives in Honolulu, Hawaii and is original from Europe.
He loves to write and has been covering as the assignment editor for eTurboNews.