- What is driving tourism, pre – and post COVID is a presentation by WTN member and independent consultant Frank Haas, the former director of international marketing for the Hawaii Tourism Authority
- Some markets will recover sooner than others, but tourism will come back in a different way explains Frank Haas in a presentation recently made in Japan
- Technology and smart apps will take a leading role in past covid recovery of the visitors industry
World Tourism Network recently invited Patricia Herman, Director of Marketing and Development of the Hawaii Tourism Authority. She made a presentation on the recent success in bringing tourism arrivals back to an almost normal level. John de Fries, the CEO of the HTA had a different concern reacting to a Hawaii Senate move last week in saying that Hawaiian Culture is once again reduced to a mere commodity that can be horse-traded.
Former HTA International Marketing director Frank Haas, who is now a consultant of the Marketing Management, Inc. has a very realistic approach using Hawaii as an example also to the world and presented the following to a Hawaii Tourism discussion in Japan.
Continue and click on next to see a detailed look presented by Frank Haas