Click to join an upcoming live event

Turn off Ads (click)

Click on your language to translate this article:

Afrikaans Afrikaans Albanian Albanian Amharic Amharic Arabic Arabic Armenian Armenian Azerbaijani Azerbaijani Basque Basque Belarusian Belarusian Bengali Bengali Bosnian Bosnian Bulgarian Bulgarian Catalan Catalan Cebuano Cebuano Chichewa Chichewa Chinese (Simplified) Chinese (Simplified) Chinese (Traditional) Chinese (Traditional) Corsican Corsican Croatian Croatian Czech Czech Danish Danish Dutch Dutch English English Esperanto Esperanto Estonian Estonian Filipino Filipino Finnish Finnish French French Frisian Frisian Galician Galician Georgian Georgian German German Greek Greek Gujarati Gujarati Haitian Creole Haitian Creole Hausa Hausa Hawaiian Hawaiian Hebrew Hebrew Hindi Hindi Hmong Hmong Hungarian Hungarian Icelandic Icelandic Igbo Igbo Indonesian Indonesian Irish Irish Italian Italian Japanese Japanese Javanese Javanese Kannada Kannada Kazakh Kazakh Khmer Khmer Korean Korean Kurdish (Kurmanji) Kurdish (Kurmanji) Kyrgyz Kyrgyz Lao Lao Latin Latin Latvian Latvian Lithuanian Lithuanian Luxembourgish Luxembourgish Macedonian Macedonian Malagasy Malagasy Malay Malay Malayalam Malayalam Maltese Maltese Maori Maori Marathi Marathi Mongolian Mongolian Myanmar (Burmese) Myanmar (Burmese) Nepali Nepali Norwegian Norwegian Pashto Pashto Persian Persian Polish Polish Portuguese Portuguese Punjabi Punjabi Romanian Romanian Russian Russian Samoan Samoan Scottish Gaelic Scottish Gaelic Serbian Serbian Sesotho Sesotho Shona Shona Sindhi Sindhi Sinhala Sinhala Slovak Slovak Slovenian Slovenian Somali Somali Spanish Spanish Sudanese Sudanese Swahili Swahili Swedish Swedish Tajik Tajik Tamil Tamil Telugu Telugu Thai Thai Turkish Turkish Ukrainian Ukrainian Urdu Urdu Uzbek Uzbek Vietnamese Vietnamese Welsh Welsh Xhosa Xhosa Yiddish Yiddish Yoruba Yoruba Zulu Zulu
Airline News Airport news Aviation News Breaking Travel News Business Travel News etn European travel news International Visitor News Tourism News Transportation News Travel Travel News Travel Wire News UK Travel News USA Travel News

JetBlue transatlantic debut set to disrupt the market

JetBlue transatlantic debut set to disrupt the market
Written by Harry Johnson

JetBlue is well positioned to capitalize on rising demand from budget travelers post COVID-19

  • JetBlue has set its sights on cashing in on the busiest city pair in the world
  • The transatlantic market is in need of low-cost competition
  • Most carriers offer basic economy fares, but JetBlue offers it as standard

The much-anticipated launch of JetBlue’s first transatlantic routes has stirred up plenty of interest and has strong potential to be successful.

With a new MINT business class and low fares on offer, the carrier will be well positioned to capitalize on rising demand from budget travelers post-COVID-19.

JetBlue has set its sights on cashing in on the busiest city pair in the world: New York to London. Competition was fierce pre-pandemic on this route, however, JetBlue’s low fares will give it an advantage – especially noting the withdrawal of Norwegian Air from long-haul flights and that other airlines in the space are seeing a drop in capacity. These events will be beneficial for JetBlue to establish a foothold in the market.

More consumers have become cash strapped, and the transatlantic market is in need of low-cost competition. The latest COVID-19 Recovery Survey showed that 87% of global respondents were concerned about their personal financial position.

Most carriers offer basic economy fares, but JetBlue offers it as standard. The uniformity of the airline’s offering, combined with its friendly service and competitive fares, will see the airline stimulate demand and win customers who may have delayed traveling due to increased financial concerns.

A recent industry poll revealed that 44% of respondents said their company’s corporate travel budget will significantly be reduced over the next 12 months as a result of the COVID-19 pandemic.

Corporate travelers are likely to see JetBlue as a viable, lower-cost alternative going forward. Lower prices will see the airline attract corporate travelers working for companies with depleted budgets. The new MINT business class and elevated service level will allow the airline to compete on a level playing field with existing carriers. This winning combination will see JetBlue become a disruptive carrier that could substantially shake up the corporate transatlantic travel market.

However, JetBlue is struggling to secure lucrative slots at London Heathrow. The UK extending its ‘use-it or lose-it’ slot wavier has placed a hurdle in the carrier’s plans. Although it has secured some slots at Gatwick and Stansted, the split of services adds operational costs and complexity the airline will want to avoid. If JetBlue can secure the desired slots at Heathrow, it will be a game changer for the airline’s competitive position.”