Click to join an upcoming live event

Turn off Ads (click)

Click on your language to translate this article:

Afrikaans Afrikaans Albanian Albanian Amharic Amharic Arabic Arabic Armenian Armenian Azerbaijani Azerbaijani Basque Basque Belarusian Belarusian Bengali Bengali Bosnian Bosnian Bulgarian Bulgarian Catalan Catalan Cebuano Cebuano Chichewa Chichewa Chinese (Simplified) Chinese (Simplified) Chinese (Traditional) Chinese (Traditional) Corsican Corsican Croatian Croatian Czech Czech Danish Danish Dutch Dutch English English Esperanto Esperanto Estonian Estonian Filipino Filipino Finnish Finnish French French Frisian Frisian Galician Galician Georgian Georgian German German Greek Greek Gujarati Gujarati Haitian Creole Haitian Creole Hausa Hausa Hawaiian Hawaiian Hebrew Hebrew Hindi Hindi Hmong Hmong Hungarian Hungarian Icelandic Icelandic Igbo Igbo Indonesian Indonesian Irish Irish Italian Italian Japanese Japanese Javanese Javanese Kannada Kannada Kazakh Kazakh Khmer Khmer Korean Korean Kurdish (Kurmanji) Kurdish (Kurmanji) Kyrgyz Kyrgyz Lao Lao Latin Latin Latvian Latvian Lithuanian Lithuanian Luxembourgish Luxembourgish Macedonian Macedonian Malagasy Malagasy Malay Malay Malayalam Malayalam Maltese Maltese Maori Maori Marathi Marathi Mongolian Mongolian Myanmar (Burmese) Myanmar (Burmese) Nepali Nepali Norwegian Norwegian Pashto Pashto Persian Persian Polish Polish Portuguese Portuguese Punjabi Punjabi Romanian Romanian Russian Russian Samoan Samoan Scottish Gaelic Scottish Gaelic Serbian Serbian Sesotho Sesotho Shona Shona Sindhi Sindhi Sinhala Sinhala Slovak Slovak Slovenian Slovenian Somali Somali Spanish Spanish Sudanese Sudanese Swahili Swahili Swedish Swedish Tajik Tajik Tamil Tamil Telugu Telugu Thai Thai Turkish Turkish Ukrainian Ukrainian Urdu Urdu Uzbek Uzbek Vietnamese Vietnamese Welsh Welsh Xhosa Xhosa Yiddish Yiddish Yoruba Yoruba Zulu Zulu
Breaking Travel News Business Travel News etn Feature Article Hospitality Industry News International Visitor News rebuilding Responsible Tourism News Tourism Investment News Tourism News Travel Travel News Travel Technology News Travel Wire News

Pandemic may allow VR to shake off ‘gimmick’ image in tourism

Pandemic may allow VR to shake off 'gimmick' image in tourism
Avatar
Written by Harry Johnson

Spending considerably more time indoors with an abundance of spare time, combined with an urge to travel, the aspiring travelers have been turning to VR to fill a void that travel restrictions have left

  • The longer the COVID-19 pandemic impacts travel for, the higher the chance that consumers and organizations adopt this technology on a more permanent basis
  • Many tourism companies and organizations will now be vying for a competitive advantage in order to accelerate recovery
  • Using VR in marketing – such as room tours in hotels – adds another dimension to campaigns and will improve brand image during and in the aftermath of the pandemic, as it naturally reduces human contact

The impact of COVID-19 may allow VR to permanently shake off its image of being a gimmick in the tourism sector. Hype behind the technology in recent years has often been greater than actual usage, especially for leisure purposes. However the longer this pandemic impacts travel for, the higher the chance that consumers and organizations adopt this technology on a more permanent basis.

Spending considerably more time indoors with an abundance of spare time, combined with an urge to travel, has meant that aspiring travelers have been turning to VR to fill a void that travel restrictions have left. According to latest data, 62% of global consumers have stated that they are ‘staying home as much as possible’ because of the pandemic, creating an opportunity for this technology. Oculus launched its ‘Quest 2’ headset in October and the most popular experiences include National Geographic VR, which takes users to far flung destinations, illustrating the usage of VR as a substitute for the real thing.

A number of Destination Management Organizations (DMOs) have also started to use VR in marketing campaigns and to recreate touristic experiences. For example, the German National Tourist Board (GNTB) has recently taken viewers on trips across the country, as well as to parts of its Baltic and North Sea coasts. This is all in the interest of drumming up demand as travel resumes. However, it remains to be seen if this kind of VR-focused strategy will last beyond the pandemic and whether this technology will be restricted to usage in the dreaming/planning stage of a trip.

Many tourism companies and organizations will now be vying for a competitive advantage in order to accelerate recovery. Using VR in marketing – such as room tours in hotels – adds another dimension to campaigns and will improve brand image during and in the aftermath of the pandemic, as it naturally reduces human contact. VR will continue to be used in the early stages of planning.

However, VR now has the opportunity to uplift the travel industry’s marketing strategies, for example using this technology in the booking stage for customers will give them the ultimate experience before even arriving to their destination.

Amadeus implemented the world’s first virtual reality travel and search booking experience. The advancement allows travelers to complete the whole booking process, from choosing the destination/service to payment, all without leaving virtual reality. The widespread adoption of VR for this kind of purpose could be the next step for this technology and help it permanently move away from its ‘gimmick’ label.