The Italian-based cruise company MSC Cruises has sponsored two splendid fibreglass cows during the “Cowparade 2008”, a contemporary outdoor art fair in Capri held from May 15 May to July 11, 2008.
The two colorful pieces of art, named MSC Yacht Club and MSC Cruises, will be displayed in Via Camerelle and at the Belvedere of the Funicular cable wagons. After the exhibition, the two sculptures will join the other 28 cows in an auction by Sotheby’s. Funds raised will be donated to the “Fondazione Cannavaro Ferrara”, an organization assisting the distressed children in Italy who suffer from social deprivation and marginalization.
MSC Cruises continues to confirm its commitment to the cultural initiatives linked to the Neapolitan areas by active participation of sponsorship and charity events. “It is our intent to strengthen the deep relationship that links us to this region,” stated Domenico Pellegrino, managing director of MSC Cruises. “Our success began in Naples. and it is from here that we want to continue to promote, in synergy with the local territory, the marvelous and unique resources that Naples has to offer. For the same reason, next December 18, Naples will be the exceptional main stage for the inauguration of our new flagship MSC Fantasia, the largest ship ever commissioned by a European ship owner”.
The “CowParade” event was inspired in 1998 by the idea of the Swiss sculptor Pascal Knapp, and it finally arrived in Capri after its great success in the past decades in major cities all over the world – from the USA to Australia, from Japan to Europe. This year 30 “cows” were welcomed by the Mayors of Capri and Anacapri, as well as the Local Tourism authority and the Hoteliers’ Federation on the Island of Capri, which all made the event possible on the “blue island”.