TAIPEI – A Chinese direct sales firm is planning to send about 10,000 employees on a trip to Taiwan in June amid warming ties between the two former rivals, the Taiwan tourism bureau said Monday.
Perfect (China) Co, which sells food supplement and skin care products, will use the tour to Taiwan as an incentive for its sales agents, tourism bureau chief Wayne Liu said.
“Working with enterprises like Perfect has become the key element in our efforts to promote Taiwan tourism to mainland visitors,” Liu said.
Last year, 12,000 employees from Amway China, another direct sales firm, visited Taiwan on a similar incentive tour, generating about 700 million Taiwan dollars (21.9 million US dollars) in business for the island.
In 2009, the number of Chinese tourists to Taiwan totalled 972,000, up 195 percent from 2008.
Liu said the bureau predicts the number of Chinese visitors for 2010 will reach 1.12 million.