Read us | Listen to us | Watch us | Join Live Events | Turn Off Ads | Live |

Click on your language to translate this article:

Afrikaans Afrikaans Albanian Albanian Amharic Amharic Arabic Arabic Armenian Armenian Azerbaijani Azerbaijani Basque Basque Belarusian Belarusian Bengali Bengali Bosnian Bosnian Bulgarian Bulgarian Cebuano Cebuano Chichewa Chichewa Chinese (Simplified) Chinese (Simplified) Corsican Corsican Croatian Croatian Czech Czech Dutch Dutch English English Esperanto Esperanto Estonian Estonian Filipino Filipino Finnish Finnish French French Frisian Frisian Galician Galician Georgian Georgian German German Greek Greek Gujarati Gujarati Haitian Creole Haitian Creole Hausa Hausa Hawaiian Hawaiian Hebrew Hebrew Hindi Hindi Hmong Hmong Hungarian Hungarian Icelandic Icelandic Igbo Igbo Indonesian Indonesian Italian Italian Japanese Japanese Javanese Javanese Kannada Kannada Kazakh Kazakh Khmer Khmer Korean Korean Kurdish (Kurmanji) Kurdish (Kurmanji) Kyrgyz Kyrgyz Lao Lao Latin Latin Latvian Latvian Lithuanian Lithuanian Luxembourgish Luxembourgish Macedonian Macedonian Malagasy Malagasy Malay Malay Malayalam Malayalam Maltese Maltese Maori Maori Marathi Marathi Mongolian Mongolian Myanmar (Burmese) Myanmar (Burmese) Nepali Nepali Norwegian Norwegian Pashto Pashto Persian Persian Polish Polish Portuguese Portuguese Punjabi Punjabi Romanian Romanian Russian Russian Samoan Samoan Scottish Gaelic Scottish Gaelic Serbian Serbian Sesotho Sesotho Shona Shona Sindhi Sindhi Sinhala Sinhala Slovak Slovak Slovenian Slovenian Somali Somali Spanish Spanish Sudanese Sudanese Swahili Swahili Swedish Swedish Tajik Tajik Tamil Tamil Thai Thai Turkish Turkish Ukrainian Ukrainian Urdu Urdu Uzbek Uzbek Vietnamese Vietnamese Xhosa Xhosa Yiddish Yiddish Zulu Zulu

EU to Italian Air Transport: Renounce Alitalia!

Although Italia Air Transport likes the idea of keeping the recognizable Alitalia brand, it may have to renounce its acquisition in order to be able to access the 3 billion euros in state aid.

Print Friendly, PDF & Email

The workers of the old Alitalia airline, now renamed ITA (Italian Air Transport), intend to keep the old brand for reasons of image and the continuity of marketing in the world.

Among the questions and clarifications that the EU Commission requested from the Conte government through a letter investigating the transition between the new ITA and the old Alitalia, there is a specific point on the fate of the brand of the historic airline.

Italy Air Transport, in fact, may have to renounce the acquisition of the Alitalia brand to gain access to the 3 billion euros of state aid that will make the newco led by Francesco Caio and Fabio Lazzerini take off.

According to the periodical L’Espresso, in the EU letter the importance of the theme of the discontinuity between old and new management is specified: a theme that involves all the assets, but which would specifically question the passage of the historic brand – with 75 years of history – from one company to another.

Starting operations with the historic brand would be a sign that the EU does not mark a clear distance from the history of the national airline.

Furthermore, the nine pages of the letter also contain requests both on the methods of identifying profitable routes by IT management – especially for domestic ones where a strong presence of competing carriers is envisaged – and on the need to rely on a transparent European tender and non-discriminatory on the sale of ground services and on maintenance, including the release of slots present in the most congested airports.


Print Friendly, PDF & Email