New tourism advert celebrates Scotland’s culture and creativity


VisitScotland have launched a new TV advert advert to mark the start of a year-long celebration of Scotland’s culture and creativity.

The advert, part of a £4 million campaign, highlights the Year of Creative Scotland 2012, which aims to put the country’s culture and creativity in the international spotlight.

It features everything from fireworks at the Edinburgh International Festival to a Northern Lights display in the Northern Isles as well as a performance of Macbeth at Glamis Castle, the Pittenweem Arts Festival in Fife and a Robert Burns storytelling session in Ayrshire.

The video, voiced by television historian Neil Oliver, is part of VisitScotland’s Surprise Yourself campaign, which the organisation said generated additional tourism income of £90 million for the Scottish economy last year.

VisitScotland chairman Mike Cantlay said: “We are entering a tremendously exciting time for Scottish tourism.

“The Year of Creative Scotland heralds the start of the Winning Years – a once-in-a-lifetime opportunity featuring eight major events and milestones, including the release this summer of Disney-Pixar’s Brave and the Olympic Games in London.

“By highlighting some of the highly dynamic and contemporary things Scotland has to offer, our stunning new television advert will capture the imagination of millions of potential visitors and help ensure that the Winning Years get off to a winning start.”

The advert, directed by Glasgow-born photographer David Eustace, will be broadcast for the first time on television on January 13.

It was unveiled at Edinburgh Castle by Culture Secretary Fiona Hyslop MSP today.

She said: “Scotland is a creative nation and our culture is one of our greatest strengths.

“Our wealth of world-class events, festivals, cultural collections and organisations are already a major draw for visitors, and the Year of Creative Scotland 2012 offers the opportunity to highlight new ways to see and experience this in every corner of Scotland.

“VisitScotland’s spectacular new advert is a fantastic way to promote this year-long celebration of our culture and creativity that is taking place in communities right across the country.”

The advert will be shown throughout the UK until the middle of March. The campaign also includes direct mailing, radio and online activity.

See VisitScotland new TV advert here: