Seasoned travelers most likely to book flights on mobile apps

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The most active business travelers are most likely to book flights on their smartphone, according to research conducted by CWT travel management platform. Travelers who make more than five trips a year are 13% more likely to book on their smartphone, while travelers revisiting a location are 11% more likely to do so.

โ€œThe findings are clear: the more you travel, the more you use your smartphone, and that includes booking your flights directly through an app,โ€ said Amit Wurgaft, CWTโ€™s Chief Experience Officer, Digital.

โ€œBooking on your mobile device requires a level of confidence, born from experience. This is also why travelers are more likely to book on mobile when they have visited the destination in the past.โ€

Mobile bookings are also more likely to be in higher fare classes. Compared to bookings made on a computer, bookings made on a smartphone are 15.8% more likely to be business class, 15% more likely to be premium economy, and 8.4% more likely to be first class.

The results also show there is a correlation between when people book and how they book. The closer the departure date, the more inclined travelers are to book through their mobiles. 62% of mobile bookings are done between one day and one week prior to departure, but only 28% of computer bookings are done during that time.

Meanwhile, when it comes to self-serviced business trips, desktop leads the way at 80%, mobile booking ranks second at 15%, and tablets score 5%.

Lastly, the survey shows that 73.5% of travelers book their flights at the office, regardless of the channel.

However, if they book their flights at home, they are 12% more likely to book on mobile.

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Chief Assignment editor is Oleg Siziakov

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