Red Roof® re-branding: Exclusive rewards and perks

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Red Roof is amping up its successful loyalty program, Redicard™, re-branding it as RediRewards™ and adding a slew of enticing, intuitive, components that reward guests on every level. RediRewards™ invites members to access a robust rewards program that goes far Beyond free nights and serves as an umbrella for a variety of desired benefits, not only hotel stays, but rewards that can be redeemed for excursions, entertainment and everyday use. A recent study by Eventbrite found that 78% of millennials preferred to spend money on experiences in lieu of physical goods.1 The redesigned, multifaceted loyalty program, RediRewards™ addresses these preferences and encourages its members to accrue and use points to experience everything from theme parks, to theatre to homemade meal programs while saving on stays.

“RediRewards is a truly comprehensive loyalty platform across the entire Red Roof portfolio that offers our guests unprecedented opportunities to use their accrued points on other things they want and need, beyond free nights,” says Marina MacDonald, Chief Marketing Officer, Red Roof. “We are reaching members at almost every touchpoint of their busy lives, rewarding them with things they love to do as well as with practical services that make their lives easier.”

RediReward’s RediAccess™ is the centerpiece of the expanded program. RediAccess™ provides members with thousands of discount offers, many exclusive, across most consumer categories simply by logging into their account. They’re able to use their RediRewards™ card to get substantial discounts at restaurants and amusement parks, for air travel and car rentals and even for childcare and other lifestyle needs. RediAccess is available via a partnership with LifeMart®. For over a decade, LifeMart has been providing thousands of loyalty programs to associations and employer groups nationwide with special deals on premium products and services offered to their members and employees. With its proprietary, members-only discount shopping website, members can quickly access thousands of discounts and coupons for travel, tickets, electronics, home, entertainment, automotive, grocery, restaurants, services and more. Providing these exclusive savings to members enables loyalty programs and associations to increase their member acquisition, engagement, retention and loyalty.

“Much of Red Roof’s success has been built on the brand’s loyal core customer base and this partnership rewards their loyalty, offering them even more of everything,” says Alex Sherman, senior vice president, LifeMart. “Our well-rounded suite of entertainment and everyday products and services line up perfectly with the needs and wants of Red Roof’s RediRewards members, providing them with a batch of benefits that aligns with their lifestyles, travel plans and daily essentials.”

Industry research finds that retaining customers works. Existing customers spend 67% more than new customers while 82% of U.S. adults say they’re loyal to brands. In short, customer loyalty really pays off — and customer loyalty programs end up paying for themselves.2

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