The Kingdom of Eswatini Tourism Authority joins African Tourism Board

Read us | Listen to us | Watch us |Events| Subscribe | Our Social Media|

Afrikaans Afrikaans Albanian Albanian Amharic Amharic Arabic Arabic Armenian Armenian Azerbaijani Azerbaijani Basque Basque Belarusian Belarusian Bengali Bengali Bosnian Bosnian Bulgarian Bulgarian Cebuano Cebuano Chichewa Chichewa Chinese (Simplified) Chinese (Simplified) Corsican Corsican Croatian Croatian Czech Czech Dutch Dutch English English Esperanto Esperanto Estonian Estonian Filipino Filipino Finnish Finnish French French Frisian Frisian Galician Galician Georgian Georgian German German Greek Greek Gujarati Gujarati Haitian Creole Haitian Creole Hausa Hausa Hawaiian Hawaiian Hebrew Hebrew Hindi Hindi Hmong Hmong Hungarian Hungarian Icelandic Icelandic Igbo Igbo Indonesian Indonesian Italian Italian Japanese Japanese Javanese Javanese Kannada Kannada Kazakh Kazakh Khmer Khmer Korean Korean Kurdish (Kurmanji) Kurdish (Kurmanji) Kyrgyz Kyrgyz Lao Lao Latin Latin Latvian Latvian Lithuanian Lithuanian Luxembourgish Luxembourgish Macedonian Macedonian Malagasy Malagasy Malay Malay Malayalam Malayalam Maltese Maltese Maori Maori Marathi Marathi Mongolian Mongolian Myanmar (Burmese) Myanmar (Burmese) Nepali Nepali Norwegian Norwegian Pashto Pashto Persian Persian Polish Polish Portuguese Portuguese Punjabi Punjabi Romanian Romanian Russian Russian Samoan Samoan Scottish Gaelic Scottish Gaelic Serbian Serbian Sesotho Sesotho Shona Shona Sindhi Sindhi Sinhala Sinhala Slovak Slovak Slovenian Slovenian Somali Somali Spanish Spanish Sudanese Sudanese Swahili Swahili Swedish Swedish Tajik Tajik Tamil Tamil Thai Thai Turkish Turkish Ukrainian Ukrainian Urdu Urdu Uzbek Uzbek Vietnamese Vietnamese Xhosa Xhosa Yiddish Yiddish Zulu Zulu

The Eswatini Tourism Authority joined the African Tourism Board as an observer today. Under the leadership of CEO Linda Nxumalo.
Eswatini is also known as Swaziland, a Kingdom in the southern part of Africa.

The Eswatini Tourism Authority is a Public Enterprise established through the Swaziland Tourism Authority Act, 2001 and its objectives are to: –

a. develop the tourism sector as a national priority in an environmentally sustainable and culturally acceptable manner;
b. co-ordinate and facilitate the implementation of Government policies and strategies on tourism;
c. market Eswatini as a tourism destination through the provision of a platform for industry stakeholders;
d. encourage, facilitate and promote local and foreign investment in the tourism industry; and
e. ensure the contribution of tourism to the socio-economic development and continued improvement of quality of life in the Kingdom of Eswatini.

According to Ms. Nxumalo, the objectives for participating in the Africa Tourism Board are to:

1) Share ideas with other Tourism Boards and also learn from their experiences.
2) Identify stakeholders that we can partner with in promoting tourism for our country.

African Tourism Board President Alain St. Ange said: “We are excited to also officially welcome Eswatini. We thank CEO Linda Nxumalo who I met at our launch event at the World Travel Market in Cape Town. Eswatini has been active on our discussion board and we had been in constant contact. We’re looking forward to working with the Kingdom’s tourism authority for even more visibility for this beautiful and peaceful African destination.”

More information on Eswatini Tourism can be found on

Founded in 2018, the African Tourism Board an association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from the African region. More information on


Eswatini Tourism Authoriy, Eswatini


The Kingdom of Eswatini Tourism Authority Teams up with African Tourism Board


Print Friendly, PDF & Email