The Taiwan Tourism Bureau in India organized a workshop in Delhi on May 16 to create awareness on the destination among Indian agents.
The event was also attended by the senior reps of Taiwan government. Special mention was made by airline and agents reps to highlight the connectivity of Taiwan with Indian cities.
China Airlines and Cathay reps spoke of the wide network of air services connecting Taiwan with several cities in India. The MICE and convention facilities of Taiwan were also in focus at the event.
Tourism from India to Taiwan has almost doubled since 2009, but it still only stands at about 35,000. In comparison, in 2016 there were 5 times the number of Indian departures to South Korea than Taiwan. There is not much awareness of “brand Taiwan” in India, whether in terms of place, products, or the people. China Airlines has run advertising campaigns, using a tagline “Taiwan: Asia’s Best Kept Secret.”
Taipei can learn from Delhi’s own Incredible India campaign, which has helped familiarize tourists around the world with different parts of India; it also targets niche audiences for, say, yoga or adventure travel. In India, diversity is available within a short distance, from visiting museums or religious sites, or dining and shopping, or adventure excursions. There is also a wide variety of vegetarian food available which is important to a number of Indian tourists.
Similar workshops are planned in other cities to boost arrivals from India, both leisure and business.