Off-the-beaten-track Thai destinations experiencing explosive Airbnb growth

Afrikaans Afrikaans Albanian Albanian Amharic Amharic Arabic Arabic Armenian Armenian Azerbaijani Azerbaijani Basque Basque Belarusian Belarusian Bengali Bengali Bosnian Bosnian Bulgarian Bulgarian Catalan Catalan Cebuano Cebuano Chichewa Chichewa Chinese (Simplified) Chinese (Simplified) Chinese (Traditional) Chinese (Traditional) Corsican Corsican Croatian Croatian Czech Czech Danish Danish Dutch Dutch English English Esperanto Esperanto Estonian Estonian Filipino Filipino Finnish Finnish French French Frisian Frisian Galician Galician Georgian Georgian German German Greek Greek Gujarati Gujarati Haitian Creole Haitian Creole Hausa Hausa Hawaiian Hawaiian Hebrew Hebrew Hindi Hindi Hmong Hmong Hungarian Hungarian Icelandic Icelandic Igbo Igbo Indonesian Indonesian Irish Irish Italian Italian Japanese Japanese Javanese Javanese Kannada Kannada Kazakh Kazakh Khmer Khmer Korean Korean Kurdish (Kurmanji) Kurdish (Kurmanji) Kyrgyz Kyrgyz Lao Lao Latin Latin Latvian Latvian Lithuanian Lithuanian Luxembourgish Luxembourgish Macedonian Macedonian Malagasy Malagasy Malay Malay Malayalam Malayalam Maltese Maltese Maori Maori Marathi Marathi Mongolian Mongolian Myanmar (Burmese) Myanmar (Burmese) Nepali Nepali Norwegian Norwegian Pashto Pashto Persian Persian Polish Polish Portuguese Portuguese Punjabi Punjabi Romanian Romanian Russian Russian Samoan Samoan Scottish Gaelic Scottish Gaelic Serbian Serbian Sesotho Sesotho Shona Shona Sindhi Sindhi Sinhala Sinhala Slovak Slovak Slovenian Slovenian Somali Somali Spanish Spanish Sudanese Sudanese Swahili Swahili Swedish Swedish Tajik Tajik Tamil Tamil Telugu Telugu Thai Thai Turkish Turkish Ukrainian Ukrainian Urdu Urdu Uzbek Uzbek Vietnamese Vietnamese Welsh Welsh Xhosa Xhosa Yiddish Yiddish Yoruba Yoruba Zulu Zulu
0a1a-119

New data released today highlights how the Airbnb community is helping grow tourism in off-the-beaten-track destinations across Thailand and the Asia Pacific, and helping spread the benefits of tourism beyond big cities and major tourism hotspots.

Similar to other countries in the Asia Pacific, the Airbnb community is growing rapidly in off-the-beaten track destinations in Thailand. This growth is powered by travellers increasingly seeking more local, unique and authentic experiences. In 2018, the number of Airbnb guest arrivals visiting off-the-beaten path destinations in Thailand grew by 53% year-on-year and some areas with the fastest growth included:

1. Rawai – 92%
2. Chiang Rai -90%
3. Hat Yai – 214%
4. Saladan – 71%

By helping spread tourism across Thailand, Airbnb is bringing the economic benefits of tourism to local communities that haven’t shared in these benefits in the past. With up to 97 percent of the listing price going directly to Airbnb hospitality entrepreneurs, and almost 50 percent of guests’ spending occurring within the neighborhoods where they stay, the financial benefits of tourism can be significant for travel destinations.

Airbnb’s Head of Public Policy Southeast Asia Mich Goh said the data reinforced how Airbnb was helping grow tourism right across Thailand.

“Just as important as growing tourism is making sure that the benefits of tourism are dispersed beyond big cities and major tourism destinations. This new data shows that Airbnb is not only growing local tourism – but spreading this growth all across Thailand. With Airbnb, more people and places share in the enormous benefits of tourism. More Airbnb guests going off the beaten track means more income and jobs in local communities,” Ms Goh said.

The data also revealed more hospitality entrepreneurs in off-the-beaten-track destinations – home sharers, and small, independent, and boutique hotel owners – are turning to the Airbnb platform as a way to promote their unique listings to travellers from Thailand and the world. In 2018, some of the areas with the highest year-on-year growth in active listings in Thailand included:

1. Nakhon Sawan – 167%
2. Trang – 84%
3. Hat Yai – 65%
4. Phra Nakhon Si Ayutthaya – 66%
5. Chumphon – 61%

Airbnb also shared new data this week at Airbnb’s first ‘New Destinations Summit’ in Igualada (Barcelona, Spain), highlighting the Airbnb community model’s positive impact on communities in Europe with no — or few — hotels. Around half of municipalities in Catalonia, for example, have no hotels or other traditional accommodation options. But in almost 120 communities with no hotels in Catalonia, travel on Airbnb platform has helped boost the economy by €1.5 million.