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Snazzy new job title and new hire at AIM: Director of Innovation

AIM Group International, a global company in congresses, events, and communication, announced the establishment of a new strategic position, with the appointment of Annalisa Ponchia as Director of Innovation and Customer Experience. The senior, well-known professional has been tasked to drive innovation across all the company’s functions and raise the added value offered to clients.

With 30 years international experience in events and association management, Annalisa Ponchia has deep roots in the industry and has organized conferences and events around the globe for the corporate sector, government and associations. As Chief Executive Officer of the European Society for Organ Transplantation (ESOT) for more than 12 years, she has worked closely with the Society to develop and deliver its strategic vision, including partnership projects with the Pharmaceutical Industry, fund raising activities, marketing and communication. In fact, she was recently highly commended as Executive Director of the year at the Associations Awards 2019.

Working with the ESOT Board and team, she has organised all their scientific and education events, including the biennial Congress (which regularly attracts over 4,000 attendees), she has created  innovative new formats, leveraged emerging technologies and learning techniques. Previously she had 10 years’ experience running her own PCO company specialised in medical meetings.

Ponchia is a certified meeting professional, with CMP and CMM designations, and she is Board member of industry associations such as AC Forum, PCMA EMEA and the IPCAA Compliance Task Force, and is active as a speaker at numerous association and industry events.

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