Uganda Tourism pushing their culture as key tourism USP

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“The Alur Jonam Cultural Festival at Uganda Museum, Kampala, brought together the Alur and Jonam together to celebrate their culture.

The foods, the dances and all the stories reminded Ugandans of my childhood. It was a special day filled with happiness and sharing,” said Lilly Ajarova, the CEO of Tourism Uganda.

Placing tourism at the center of destination marketing is putting people at the center of the country’s development because without people there is no culture. Culture establishes and reinforces identity and helps to build image.

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