Centara to showcase traditional Thai heritage through Songkran

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Centara Hotels & Resorts, Thailand’s leading hotel operator, is partnering with Smile in Love Wedding Studio to showcase Thailand’s rich cultural heritage embodied in traditional Thai clothing throughout the upcoming Songkran Festival 2019. Centara staff will wear traditional Thai costumes, providing guests with an up-close look at the timeless style and glamour of authentic Thai apparel. In addition to celebrating Thai clothing traditions, guests at every hotel and resort property across the group will be invited to take part in Thai cultural activities such as the offering of beautiful handmade jasmine garlands and the traditional pouring of scented water over the palms.

Preparations are well underway at all 33 Centara properties within Thailand to extend a warm welcome and Thai-style hospitality to guests soon to arrive from around the world to join the Songkran festivities nationwide. All front-line staff will be dressed in traditional Thai costumes during the upcoming 11th – 15th April 2019 holiday period. Special activities, such as a booth for sprinkling scented water on the Buddha’s image, a set-up for pouring scented water onto elders’ palms, along with traditional Thai folk performances are also being arranged, enabling guests to experience the many appealing facets of this popular annual festival.

As the Thai hotel brand-of-choice among both Thai and international guests, Centara takes great pride in delivering its renowned standard of Thai-style service and gracious hospitality to guests while celebrating an important and joyful cultural occasion together with millions of Thais.

Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 68 properties span all major Thai destinations plus the Maldives, Sri Lanka, Vietnam, Laos, China, Oman, Qatar and the UAE. Centara’s portfolio comprises six brands – Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Boutique Collection, Centra by Centara, Centara Residences & Suites and COSI Hotels – ranging from 5-star city hotels and luxurious island retreats to family resorts and affordable lifestyle concepts supported by innovative technology.It also operates state-of-the-art convention centres and has its own award-winning spa brand, Cenvaree. Throughout the collection, Centara delivers and celebrates the hospitality and values Thailand is famous for including gracious service, exceptional food, pampering spas and the importance of families.Centara’s distinctive culture and diversity of formats allow it to serve and satisfy travellers of nearly every age and lifestyle.

Over the next five years Centara aims to double its size with additional properties in Thailand and new international markets, while spreading its footprint into new continents and market niches. As Centara continues to expand, a growing base of loyal customers will find the company’s unique style of hospitality in more locations. Centara’s global loyalty programme, Centara The1, reinforces their loyalty with rewards, privileges and special member pricing.

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