Click to join an upcoming live event

Turn off Ads (click)

Click on your language to translate this article:

Afrikaans Afrikaans Albanian Albanian Amharic Amharic Arabic Arabic Armenian Armenian Azerbaijani Azerbaijani Basque Basque Belarusian Belarusian Bengali Bengali Bosnian Bosnian Bulgarian Bulgarian Catalan Catalan Cebuano Cebuano Chichewa Chichewa Chinese (Simplified) Chinese (Simplified) Chinese (Traditional) Chinese (Traditional) Corsican Corsican Croatian Croatian Czech Czech Danish Danish Dutch Dutch English English Esperanto Esperanto Estonian Estonian Filipino Filipino Finnish Finnish French French Frisian Frisian Galician Galician Georgian Georgian German German Greek Greek Gujarati Gujarati Haitian Creole Haitian Creole Hausa Hausa Hawaiian Hawaiian Hebrew Hebrew Hindi Hindi Hmong Hmong Hungarian Hungarian Icelandic Icelandic Igbo Igbo Indonesian Indonesian Irish Irish Italian Italian Japanese Japanese Javanese Javanese Kannada Kannada Kazakh Kazakh Khmer Khmer Korean Korean Kurdish (Kurmanji) Kurdish (Kurmanji) Kyrgyz Kyrgyz Lao Lao Latin Latin Latvian Latvian Lithuanian Lithuanian Luxembourgish Luxembourgish Macedonian Macedonian Malagasy Malagasy Malay Malay Malayalam Malayalam Maltese Maltese Maori Maori Marathi Marathi Mongolian Mongolian Myanmar (Burmese) Myanmar (Burmese) Nepali Nepali Norwegian Norwegian Pashto Pashto Persian Persian Polish Polish Portuguese Portuguese Punjabi Punjabi Romanian Romanian Russian Russian Samoan Samoan Scottish Gaelic Scottish Gaelic Serbian Serbian Sesotho Sesotho Shona Shona Sindhi Sindhi Sinhala Sinhala Slovak Slovak Slovenian Slovenian Somali Somali Spanish Spanish Sudanese Sudanese Swahili Swahili Swedish Swedish Tajik Tajik Tamil Tamil Telugu Telugu Thai Thai Turkish Turkish Ukrainian Ukrainian Urdu Urdu Uzbek Uzbek Vietnamese Vietnamese Welsh Welsh Xhosa Xhosa Yiddish Yiddish Yoruba Yoruba Zulu Zulu
Breaking Travel News Feature Article Government and Public Sector Tourism News International Visitor News South Africa travel news Tourism News Travel Destination Travel News Travel Wire News

African Tourism Board : First three source markets revealed

African-Tourism-Board
Avatar

The African Tourism Board is active in promoting the African Continent as one destination in the United States, Israel, and India. ATB invited three PR and marketing experts from these three source markets to speak at the ATB launch event on April 11 during WTM in Cape Town.

African Tourism Board Members will be invited to receive a full fledge representation through ATB offices in New York, Tel Aviv and Delhi on a national, regional or local basis Stakeholders including CVB’s, hotels and safari/ tour operators can also participate independently.

In addition,  ATB is already talking to partners in various European countries and China.

Services will include a phone hotline, effective media outreach,  sales missions, and local events. Each office will have the capacity to start with at least 10 African companies or destination and can expand as needed. Acceptance is based on a first comes first basis.

The cost-sharing concept should lower the investment for up to 90% compared to current models of independent and competing marketing representations. It would allow medium to smaller companies and destinations to stay competitive.

“The idea is not only to save money but also to offer Africa tourism without borders.  We are not planning to compete with national tourism offices, but like to enhance services and offer an effective outreach also for those that didn’t have the opportunity due to budget restraints.

Our connection with media, trade, and influencers is a win-win for Africa. We are excited,” said interim Chairman Juergen Steinmetz.

For more information on the African Tourism Board and on how to join or participate at the launch go to www.africantourismboard.com