Aruba Tourism and Baseball Major Leaguer promote travel the “Xander Way”

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The Aruba Tourism Authority announced today a year-long partnership with all-star shortstop and native Aruban, Xander Bogaerts. Serving as a brand ambassador for the Caribbean island, Bogaerts will star in a content series promoting travel to Aruba and encouraging visitors to experience the island the “Xander Way.”

Throughout the Major League Happiness campaign and via a series of videos, Bogaerts shows sports fans and tourists alike around his “Dushi Tera” (Papiamento for “Sweet Land”). Take a tour with Xander through his colorful and artistic hometown of San Nicolas, also known as the Sunrise City where visitors can explore street art and get a sense of authentic Aruban culture.

“Aruba to me, is more than my birthplace and my home, it’s where I’m able to relax, reconnect with family, go fishing with friends, and enjoy the beautiful waters,” noted Bogaerts. “I’m excited to partner with the Aruba Tourism Authority to show my fans in Boston and around the country my favorite hot spots in Aruba.”

The series showcases Xander’s favorite spots around Aruba that appeal to all types of travelers, including Eagle Beach for beach lovers, which was recently rated third in the 2019 TripAdvisor Travelers’ Choice ® awards for Beaches. Intrepid explorers will be inspired by Xander’s trip to Seroe Colorado, the island’s southernmost tip that provides sweeping views of Aruba’s rugged coastline. Xander also visits Baby Beach, a picturesque half-moon beach with beautiful turquoise waters in a calm lagoon and some of Aruba’s best restaurants that highlight the diverse culinary offerings available across the island.

“We are thrilled to have one of our native sons and popular baseball player, Xander Bogaerts join us in promoting Aruba to the American traveler. Aruba’s beautiful waters, pristine beaches and desert-like terrain hold a special place in the hearts of all native Arubans, and we can’t wait to welcome Xander fans from Boston and around the world to experience our One Happy Island,” said Ronella Tjin Asjoe-Croes, CEO of Aruba Tourism Authority.

Fans of Aruba and Bogaerts can follow the campaign on social media using @arubatourism on Instagram and @aruba on Twitter and with the hashtag #XandersAruba throughout the baseball season for opportunities to win a trip to Xander’s Happy Island.

For more information or to see Xander’s Aruba, visit

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