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Brand USA Board of Directors approves committee assignments


On Wednesday, March 13, members of the Brand USA board of directors convened for a quarterly meeting in Washington, DC where they welcomed newly appointed and reappointed members and approved members to officiating positions and committees.

The confirmed committee assignments are as follows:

Finance Committee

Chair: Kyle Edmiston, deputy director/chief operations officer for Lake Charles/Southwest Louisiana Convention & Visitors Bureau

Committee Members

• John Edman, director of Explore Minnesota
• Noel Irwin Hentschel, chairman and chief executive officer of AmericanTours International, LLC
• Mark Hoplamazian, president and chief executive officer of Hyatt Hotels Corporation
• Alice Norsworthy, chief marketing officer of Universal Parks & Resorts
• Barbara Richardson, chief of external relations of the Washington Metropolitan Area Transit Authority (Metro)

Conflict of Interest Committee

Chair: Tom O’Toole, senior fellow and clinical professor of marketing at the Kellogg School of Management of Northwestern University

Committee Members

• Andrew Greenfield, managing partner of the Washington, DC office of Fragomen
• Barbara Richardson

Audit Committee

Chair: Tom O’Toole

Committee Members

• Paul Brown, chief executive officer of Inspire Brands
• Noel Irwin Hentschel

Governance & Nominating Committee

Chair: Andrew Greenfield

Committee Members

• John Edman
• Mike Gallagher, co-chairman and co-founder of CityPASS

Marketing Committee

Chair: Alice Norsworthy

Committee Members

• Kristen Branscum, commissioner of Kentucky Department of Tourism
• Paul Brown
• Kyle Edmiston
• Mike Gallagher
• Noel Irwin Hentschel
• Tom O’Toole

Full recordings of the board meetings can be found here. For more information about the newly appointed members, please access the press announcement here. A complete list of the board of directors and their bios is available here. The next board meeting will take place on Wednesday, May 22, 2019.

Thank you to all staff, board members, partners, and stakeholders for their continued support.

Together, we are marketing the USA!