The Chairman and Chief Executive of Emirates Group, His Highness Sheikh Ahmed bin Saeed Al Maktoum, inaugurated Premier Inn Al Jaddaf, the seventh property of the brand within the UAE. During the opening ceremony, His Highness unveiled a plaque to mark the occasion and toured the guest rooms, restaurants and public areas.
The event was also attended by Gary Chapman, President Group Services, Emirates Group; Adam Nicholls, Managing Director, Premier Inn Middle East and other senior officials. Premier Inn Al Jaddaf offers a mixed inventory of spacious guest rooms from double occupancy to those which can accommodate a family of up to four.
Remaining true to its heritage, the new hotel utilizes contemporary design while embracing British charm and local culture.
Adam Nicholls, Managing Director, Premier Inn Hotels Middle East, said, “We’re really pleased to add Premier Inn Dubai Al Jaddaf to our portfolio, our strongest proposition in the UAE and our largest hotel in the region. Dubai is a city that continues to grow, and our investment into the region doesn’t stop here, with further hotel openings on the horizon. We’re continually looking at ways to enhance our guest experience to offer a market leading product and provide a proposition that represents excellent value for money.”
A joint venture between Emirates Group and Whitbread, the flagship property signals a new era for Premier Inn Middle East, with greater emphasis on guest experience alongside convenience for mid-market business and leisure travelers.
The partnership strongly supports Dubai’s Tourism vision to offer high standard accommodation, catering to all categories of visitor, and achieve its goal of welcoming 20 million visitors by 2020.”