Click to join an upcoming live event

Turn off Ads (click)

Click on your language to translate this article:

Afrikaans Afrikaans Albanian Albanian Amharic Amharic Arabic Arabic Armenian Armenian Azerbaijani Azerbaijani Basque Basque Belarusian Belarusian Bengali Bengali Bosnian Bosnian Bulgarian Bulgarian Catalan Catalan Cebuano Cebuano Chichewa Chichewa Chinese (Simplified) Chinese (Simplified) Chinese (Traditional) Chinese (Traditional) Corsican Corsican Croatian Croatian Czech Czech Danish Danish Dutch Dutch English English Esperanto Esperanto Estonian Estonian Filipino Filipino Finnish Finnish French French Frisian Frisian Galician Galician Georgian Georgian German German Greek Greek Gujarati Gujarati Haitian Creole Haitian Creole Hausa Hausa Hawaiian Hawaiian Hebrew Hebrew Hindi Hindi Hmong Hmong Hungarian Hungarian Icelandic Icelandic Igbo Igbo Indonesian Indonesian Irish Irish Italian Italian Japanese Japanese Javanese Javanese Kannada Kannada Kazakh Kazakh Khmer Khmer Korean Korean Kurdish (Kurmanji) Kurdish (Kurmanji) Kyrgyz Kyrgyz Lao Lao Latin Latin Latvian Latvian Lithuanian Lithuanian Luxembourgish Luxembourgish Macedonian Macedonian Malagasy Malagasy Malay Malay Malayalam Malayalam Maltese Maltese Maori Maori Marathi Marathi Mongolian Mongolian Myanmar (Burmese) Myanmar (Burmese) Nepali Nepali Norwegian Norwegian Pashto Pashto Persian Persian Polish Polish Portuguese Portuguese Punjabi Punjabi Romanian Romanian Russian Russian Samoan Samoan Scottish Gaelic Scottish Gaelic Serbian Serbian Sesotho Sesotho Shona Shona Sindhi Sindhi Sinhala Sinhala Slovak Slovak Slovenian Slovenian Somali Somali Spanish Spanish Sudanese Sudanese Swahili Swahili Swedish Swedish Tajik Tajik Tamil Tamil Telugu Telugu Thai Thai Turkish Turkish Ukrainian Ukrainian Urdu Urdu Uzbek Uzbek Vietnamese Vietnamese Welsh Welsh Xhosa Xhosa Yiddish Yiddish Yoruba Yoruba Zulu Zulu
Breaking Travel News Germany Travel News Government and Public Sector Tourism News Hospitality Industry News International Visitor News Kenya travel news Meeting Industry News People in Travel & Tourism Tourism News Travel Destination Travel News Travel Wire News

Kenya’s Tourism Secretary: More visitors and fewer dead elephants


Last year, Kenyan Cabinet Secretary of Tourism Najib Balala met his goal of welcoming over two million visitors to Kenya during his term in office and was sure to report this at ITB. Most visitors still come from the USA, followed by the English and Indian markets. Germany comes in fifth with 68,000 visitors.

Balala has already set a new goal: that five million travelers visit the East African country by 2030. To accommodate this, Kenya continues to invest heavily in tourism, which makes up 14 percent of its gross domestic product. “One in 11 tourists creates a job,” said Balala.

Although most visitors are still attracted to Kenya’s beaches or national parks for safaris, other regions are to be made more accessible to tourists. “Kenya has so many regions that have not yet been developed – think about the North, which is now significantly safer, or the area around Mount Kenya,” explained Balala.

Yet an additional increase in visitors cannot come at the expense of nature, emphasized Balala, whose ministry became responsible for the Kenya Wildlife Service national park administration a few years ago. After encountering significant problems with poachers between 2012 and 2015, countermeasures such as an anti-poaching unit then put in place are now proving effective. 40 elephants fell victim to poachers in 2018 – nothing compared to the 400 animals that gave their lives for their tusks six years earlier.